Social Media & Influencer Marketing Coordinator (Entry-Level)

About Otoki America Otoki America is the U.S. subsidiary of Korea’s leading food company, Ottogi, established in 2005. We bring trusted Korean food products ranging from ramen and sauces to ready-to-eat meals to consumers across the United States. As a growing global brand, we are looking for creative and proactive individuals to help us build our social media presence and connect with a diverse audience.

Position Overview This entry-level role supports the growth of our social media presence and influencer marketing programs. You will be responsible for producing platform-native content (TikTok/Instagram) and coordinating creator partnerships. This position is ideal for someone who is creative, trend-savvy, and eager to build an in-house content engine in a fast-growing brand environment.

Key Responsibilities

1. Social Content Production

• Produce high-quality short-form video content for TikTok, Instagram Reels, and other platforms.
• Film and edit product-focused content (recipes, food motion, product demos, and cultural storytelling).
• Plan and execute regular content shoots (daily or weekly).
• Monitor social media trends and incorporate platform-native, Gen Z-style content.
• Assist with community management (monitoring comments and identifying user-generated content).

2. Influencer & Marketing Operations

• Research and source macro and nano influencers to support partnership development.
• Coordinate influencer campaigns (outreach, contract organization, deliverable tracking).
• Manage product seeding and shipping logistics for creators and partners.
• Maintain creator databases, campaign documentation, and marketing asset libraries.
• Support paid media campaign setup and track performance reporting dashboards.

Qualifications

Required

• Entry-level or 0–2 years of experience
• Strong understanding of TikTok, Instagram, and current social media culture.
• Strong organizational skills and attention to detail.
• Authorized to work in the U.S. (No visa sponsorship available).

Preferred

• Basic skills in video/photo editing tools (CapCut, Premiere, Lightroom, Photoshop, etc.).
• Spanish or any other language is a plus but not required.
• Comfortable filming/editing content using mobile or basic production setups.
• Passion for food, consumer brands, and multicultural marketing.
• Proactive, curious, and eager to learn.

Benefits (After 3-Month Probation)

• Medical / Dental / Vision Insurance
• Life Insurance
• Paid Vacation, Sick Leave, and Holidays
• Birthday Day Off + Gift
• 401(k) Plan (after 1 year of service)
• Employee Discount on Otoki products

Pay: $51,000.00 - $62,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person