Marketing Associate, Content & Growth

Girlhero is a fast-growing fashion brand built for the next generation of confident, style-driven women. Through curated fashion, community, and storytelling, Girlhero creates a brand experience that resonates with Gen Z both online and in-store.

Role Overview

The Marketing Associate will oversee social media growth, content strategy, and brand storytelling to help expand Girlhero’s audience and engagement.

Girlhero creates content daily , and this role will help guide the strategy, performance, and creative direction behind that content.

Key Responsibilities

Social Media Growth

• Develop and execute growth strategies across TikTok and Instagram
• Identify trends, viral formats, and content opportunities
• Analyze performance and optimize content for engagement and reach

Content Strategy

• Collaborate with the team on daily content filming and posting
• Develop content themes and storytelling aligned with the Girlhero brand
• Ensure visual consistency and brand voice across platforms

Campaign & Brand Marketing

• Support marketing campaigns tied to product launches, events, and promotions
• Assist with influencer collaborations and brand partnerships

Performance & Insights

• Track engagement, audience growth, and content performance
• Use insights to refine strategy and improve reach and conversions

Qualifications

• 2–4+ years experience in social media marketing, digital marketing, or fashion marketing
• Strong understanding of TikTok and Instagram content growth strategies
• Passion for Gen Z fashion, culture, and trends
• Experience managing a digital advertising budget
• Creative mindset with the ability to generate content ideas quickly
• Strong organizational and communication skills

Bonus:

• Experience working with fashion or retail brands
• Influencer marketing experience
• E-commerce marketing experience