Paid Social Analyst

Description

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

This Analyst role supporting Paid Social, is responsible for driving the execution, measurement and accuracy of paid social marketing campaigns and content. Key focus areas are enhancing the Omni return on investment, increasing traffic and growing customership.

Responsibilities

• Day-to-day execution and management of the channel, running close management and analysis of channel performance including impact on revenue, customership and creative
• Develop content plans that align with business priorities while balancing developing event/promo plans & test agenda that ladder back to business and financial objectives
• Work closely with Senior Analyst to manage and optimize Paid Social campaigns across Meta, TikTok, and emerging platforms
• Support budget projections and channel forecasting by applying current strategies and leveraging insights from historical findings
• Maintain vendor relationships for daily execution, testing and targeting within paid social channels
• Be the creative liaison for all paid social priorities ensuring flawless channel execution
• Stay close to industry/retail trends in partnership with vendors to deliver best in class examples of what's new/different and propose optimizations to drive channel forward
• Collaborate effectively with cross-functional teams including brand, finance, analytics, organic/influencer teams, read and react to drive the business
• Use paid social to increase sales and drive the customer mix for the brand
• Other duties as assigned

Qualifications

• 2-3 years of experience in Marketing, Advertising or related field
• Retail or agency experience highly desirable
• Ability to foster relationships with internal & external teams
• Innovative mentality with intellectual curiosity
• Proficient in Excel and PowerPoint with ability to clearly explain business outcomes to leaders
• Strong analytical skills, being able to derive insights and story from large data sets
• Understanding how media mix models work preferred

Education

• Bachelor's degree or equivalent experience

Core Competencies

• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results

Benefits

Bath & Body Works associates are the heart of our business. That's why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:

• Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• 401k with company match and Associate Stock Purchase with discount
• No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
• Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
• Tuition reimbursement and scholarship opportunities for post-secondary education programs
• 40% merchandise discount and gratis that encourages you to come back to your senses!

Visit bbwbenefits.com for more details.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance , Philadelphia Fair Chance Law , San Francisco Fair Chance Ordinance .

We are an equal opportunity employer. We do not make employment decisions based on an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

Application window will close when all vacancy/vacancies are filled.