Social Media and Marketing Manager

Job Overview
Are you passionate about crafting compelling digital narratives and engaging audiences across multiple platforms? We’re seeking an energetic and detail-oriented Social Media and Marketing Manager to lead our brand’s online presence. In this role, you will develop innovative marketing strategies, manage dynamic social media campaigns, and harness the power of digital tools to elevate brand awareness. Your creativity and analytical skills will drive impactful content creation, community engagement, and measurable results that propel our brand forward in a competitive landscape.

Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Manage daily social media management tasks using tools like Hootsuite or Buffer to schedule posts, monitor interactions, and analyze performance metrics.
• Create captivating content including graphics, videos, photography, and written posts using Adobe Creative Suite applications such as Photoshop and Illustrator.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; utilize insights to refine marketing tactics.
• Optimize content for SEO by performing keyword research and integrating relevant keywords into posts to enhance organic reach.
• Plan and execute targeted advertising campaigns on Facebook Advertising and other digital platforms to maximize ROI.
• Coordinate with public relations teams to craft consistent branding messages and manage relationship management efforts with influencers, partners, and stakeholders.
• Analyze web analytics through Google Analytics and web analytics tools to track campaign effectiveness; prepare reports to inform future strategies.
• Support e-commerce initiatives by creating engaging product descriptions, promotional content, and visual assets that drive online sales.
• Maintain a consistent brand voice across all channels while proofreading content for accuracy, clarity, and alignment with branding guidelines.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software including Adobe Photoshop, Illustrator, and Adobe Creative Suite for content creation.
• Hands-on experience managing social media management tools such as Hootsuite or Buffer.
• Knowledge of SEO best practices, keyword research techniques, and web analytics platforms like Google Analytics.
• Familiarity with paid advertising on Facebook Ads Manager or similar platforms for targeted campaigns.
• Strong understanding of public relations principles and relationship management strategies within digital spaces.
• Ability to produce high-quality visual content through photography or video editing using relevant software; experience in video editing is a plus.
• Excellent proofreading skills with keen attention to detail; capable of managing multiple projects in a fast-paced environment. Join us if you’re ready to energize our brand’s digital voice! Bring your creativity, strategic thinking, and passion for social media marketing to make a meaningful impact—helping us connect authentically with our audience while driving measurable growth!

Work Location: Hybrid remote in Lawrenceville, GA 30044