Sawtooth Software is well known in the market research industry for being the best in the world at choice analytics (product optimization, pricing research, etc.). Over the years, our success and reputation have spread by word of mouth with very minimal formal marketing activities. With a strong foundation in choice analytics and a reputation for excellence, we are ready to expand our reach and accelerate our growth. We are seeking a marketing leader who can build upon our legacy, enhance our brand presence, and help us with our goals to grow.

Responsibilities

Strategic Planning and Vision:
- Help develop and execute a comprehensive marketing strategy that aligns with Sawtooth Software's growth objectives and market positioning goals.
- Help lead the annual marketing planning process, setting strategic priorities and objectives to drive brand growth and market share.
Cross-Department Collaboration:
- Collaborate closely with product, sales, and other departments to ensure cohesive messaging and strategic alignment across all marketing initiatives.
- Work closely with senior leadership, providing regular updates on marketing strategies, performance, and opportunities.
Campaign Development and Implementation:
- Oversee the creation, execution, and management of multi-channel marketing campaigns, ensuring they are strategically aligned and deliver measurable results.
- Lead efforts to produce engaging content for social media, email campaigns, and other digital channels, maintaining brand consistency and integrity.
Brand Strategy and Positioning:
- Help define and refine the company’s brand strategy, ensuring consistent messaging across all touchpoints and enhancing Sawtooth’s market presence.
- Develop go-to-market strategies for new feature launches and key initiatives, working closely with the product team to highlight unique selling points and benefits.
Budget Management and Resource Allocation:
- Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.
- Analyze financial data and key performance indicators (KPIs) to optimize marketing spend and performance.
Event Marketing and Thought Leadership:
- Oversee the planning and execution of virtual and in-person events, such as webinars, trade shows, and industry conferences, to increase brand visibility and thought leadership.
- Develop strategies to leverage events for lead generation, brand awareness, and customer engagement.
Performance Analysis and Optimization:
- Monitor and analyze the performance of all marketing campaigns, using data-driven insights to adjust strategies and improve outcomes.
- Stay informed on industry trends, competitor activities, and emerging marketing technologies to ensure Sawtooth remains ahead of the curve.
Stakeholder Communication:
- Provide regular updates and insights to senior leadership on marketing performance, trends, and opportunities for growth.
- Cultivate and maintain relationships with external partners, vendors, and industry influencers to enhance Sawtooth’s market presence.

Qualifications

Required:
- Marketing experience (3+ years preferred)
  
  with a strong background in campaign management, content marketing, and event planning.
  - Bachelor’s degree in marketing, business, data analytics, or a related field.
  - Proven ability to plan, launch, and manage integrated marketing campaigns across multiple channels.
  - Strong marketing copywriting skills, with the ability to create compelling content for websites, campaigns, emails, and other marketing materials that engage target audiences.
  - Analytical mindset with the ability to interpret marketing data, measure campaign performance, and make data-driven decisions.
  - Excellent project management skills, with the ability to manage multiple initiatives, timelines, and budgets simultaneously.
  - Strong communication and collaboration skills, with experience working cross-functionally with internal teams and external partners.
  - Self-motivated, high energy, and able to thrive in a fast-paced environment.
Preferred:
- Experience in the software or market research industry.
- Familiarity with choice analytics, conjoint analysis, or similar methodologies.
- Experience working in a B2B environment.

Why Join Us?

Make a Huge Impact: This is a unique opportunity to bring your marketing expertise and leadership to a well-established company that is poised for significant growth. You will have the chance to help build and shape our marketing, making a substantial impact on our future success.
Collaborate with a Talented Team: Work alongside an amazing team of product managers, developers, designers, sales, and support staff who are dedicated to delivering exceptional products and services. Your insights and strategies will directly contribute to our team’s success.
Drive Growth for Innovative Products: Help us tell the world about our incredible new product, Discover (see https://sawtooth.com/discover). This beautiful, easy-to-use, and powerful tool has received rave reviews from customers. Your role will be pivotal in driving its success and market adoption.
Join a Collaborative and Supportive Environment: Be part of a company culture that values collaboration, kindness, and work-life balance. We pride ourselves on maintaining a friendly atmosphere where innovation thrives, and every team member’s voice is heard.

Benefits

Great work-life balance with a 40-hour workweek.
Work from home or office, but not fully remote.
Paid time off that increases based on tenure.
Nine paid holidays per year.
Company-paid health insurance. We cover 100% of the health insurance premiums for you and your family on our chosen plan.
HSA contributions (currently $2,700 for individuals and $5,400 for families).
Great retirement plan. Employer contribution up to 15% of annual compensation to a SEP account, with no match requirements—based on company profitability. Feel free to inquire about the details.
Continued learning and training opportunities.

About Us

Sawtooth Software is a leading provider of software tools for the marketing research industry. Our software is used to create surveys with a specialization in research involving consumer choice. Hundreds of well-known companies around the world (Google, Microsoft, Honda, P&G, 3M, etc.) use our software for product development, pricing research, and market simulations. We have been in business for over 40 years, but because of an exciting new focus on improving the user experience and bringing our products online, it feels like we are just getting started. Sawtooth is committed to advancing market research and to fostering a collaborative, innovative, and supportive work environment. Our team is passionate about creating tools that help organizations understand their customers better, and we are driven by a shared commitment to excellence and continuous improvement.

Equal Opportunity Statement

Sawtooth Software, Inc. is an Equal Opportunity Employer and pledges to comply with the Equal Opportunity principles. Sawtooth Software will recruit, hire, train and promote without regard to race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, or genetic information.

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