Digital Content Creator

Unlimitr

Full-time / Contract

Round Rock, TX, US (Remote)

$20/h - $35/h

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About the job

About Unlimitr

Unlimitr is a health, fitness, and wellness platform designed to help coaches and clients build sustainable habits and achieve long-term results. We work closely with coaches, gyms, and wellness professionals to deliver high-impact, tech-enabled coaching experiences.

We’re looking for a Digital Content Creator who lives and breathes content and understands how to turn views into measurable growth—especially in the fitness and wellness space.

Role Overview

You will own day-to-day content creation across Unlimitr’s digital ecosystem. This includes short-form video, social posts, ad creatives, and in-person style content capture to support our brand, coaches, and growth initiatives. You’ll collaborate with the founder/marketing team to create assets we can test in live campaigns and scale what works.

This is a hands-on, execution-focused role with clear performance upside through a commission structure tied to revenue generated from your ad creatives.

Key Responsibilities

  • Daily Content Creation
  • Produce short-form video, Reels/TikToks, YouTube Shorts, and story content focused on fitness, wellness, coaching, and Unlimitr’s features.
  • Create static graphics, carousels, and posts for Instagram, Facebook, LinkedIn, and other platforms.
  • Capture and edit in-person content (B-roll, coach interviews, demo clips) when needed.
  • Performance-Focused Ad Creative
  • Develop, script, and edit content specifically for paid ads (Meta, Google, YouTube, TikTok, etc.).
  • Create variations of winning ads for ongoing testing (hooks, thumbnails, CTAs, formats).
  • Work with the team to align creatives to campaigns, offers, and funnels.
  • Google & Paid Ad Assets
  • Build visual and copy assets for Google Ads (Display/video), including headlines, descriptions, and image/video creatives.
  • Ensure brand consistency across organic and paid channels.
  • Content Strategy & Iteration
  • Review performance metrics (CTR, CPM, CPC, conversions, ROAS) and use them to improve creative direction.
  • Propose new content ideas, angles, and formats based on trends in the fitness/wellness space.
  • Repurpose top-performing content across multiple platforms.
  • Collaboration & Brand Voice
  • Work closely with the founder/marketing lead to refine messaging, hooks, and offers.
  • Maintain and evolve a consistent Unlimitr visual style and tone that resonates with coaches and clients.

Required Skills & Experience

  • Content Creation
  • Strong experience creating short-form video for social platforms (Instagram Reels, TikTok, YouTube Shorts).
  • Ability to shoot and edit video (phone + basic lighting/audio) and produce clean, scroll-stopping footage.
  • Proficiency with editing tools such as CapCut, InShot, Adobe Premiere, Final Cut, Canva, or similar.
  • Advertising & Performance Mindset
  • Demonstrated experience creating ad creatives (social and/or Google) that have driven leads, sign-ups, or sales—ideally in fitness, wellness, or health-tech.
  • Understanding of basic ad performance metrics (impressions, CTR, CPC, CPA, ROAS) and how creative impacts results.
  • Fitness / Wellness Familiarity
  • Prior work with fitness brands, coaches, gyms, wellness apps, or similar.
  • Comfort speaking the language of coaching, habits, training, recovery, and wellness.
  • Soft Skills
  • Highly proactive and self-directed; comfortable owning a content calendar and shipping daily.
  • Strong communication and collaboration skills.
  • Organized, able to manage multiple content requests and deadlines.

Nice-to-Have

  • Experience with landing pages, funnel design, or basic CRO.
  • Experience working with creator/influencer content or UGC-style ads.
  • Basic understanding of email marketing content (flows, newsletters).

Compensation

  • Hourly rate – based on experience and skill set.
  • Commission – percentage of revenue generated from campaigns that use your creatives (details to be discussed during the interview process).

This structure is designed so that as your content performs better, your upside grows with it.

Interview Task (Instead of Application Task)

After the first interview if the candidate is moving forward, candidates will be asked to:

  • Create one piece of performance-focused content for Unlimitr that we can test as an ad (e.g., a 15–30 second vertical video or a static image + ad copy).
  • Explain:
  • Who the creative is targeting.
  • What action they want the viewer to take.
  • Why they believe it will perform.

We’ll review and track the effectiveness of this content as part of the evaluation process.

How to Apply

Please send the following to [your email/apply link]:

  • Resume or portfolio link.
  • Links to past content and ad creatives (Reels, TikToks, YouTube Shorts, Meta/Google ads, etc.).
  • A brief note on your experience with fitness/wellness brands.

Pay: $20.00 - $35.00 per hour

Benefits:

  • Flexible schedule

Work Location: Hybrid remote in Round Rock, TX 78681

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