Social Media Marketing Specialist

Job Summary
We are seeking a dynamic and innovative Social Media Marketing Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze social media trends to connect with our target audiences effectively. Your energetic approach and strategic mindset will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our digital voice and make a tangible impact in the fast-paced world of social media marketing.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Conduct social listening to monitor brand reputation, gather customer insights, and identify trending topics relevant to our industry.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to boost content visibility and generate leads or conversions.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Collaborate with public relations teams to ensure consistent messaging and foster positive relationships with online communities and influencers.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Solid understanding of SEO principles, keyword research, and web analytics to enhance content discoverability.
• Familiarity with social listening tools and social media management platforms like Hootsuite or Buffer.
• Knowledge of Facebook Advertising and experience in managing paid campaigns to achieve specific marketing objectives.
• Strong proofreading skills with an eye for detail to ensure all content is polished and aligned with branding standards.
• Ability to manage multiple projects simultaneously while maintaining a proactive and energetic approach. Join us as a Social Media Marketing Specialist where your creativity meets strategy! Bring your passion for digital storytelling, relationship management skills, and enthusiasm for innovative marketing techniques to help us grow our online community. This is your chance to influence brand perception while advancing your career in a vibrant environment dedicated to continuous learning and success!

Pay: From $22.00 per hour

Work Location: In person