Director of Marketing
Full-time
Aurora, IL, US
About the job
Director of Marketing – Growing Manufacturing Company (Western Chicago Suburbs)
We’re looking for a strategic, creative, and hands‑on Director of Marketing to lead all marketing initiatives for a growing, privately held mid‑size manufacturer. This role owns brand direction, digital presence, product storytelling, and market visibility across domestic and international channels. If you thrive in a collaborative environment and enjoy building programs that drive measurable growth, this is a high‑impact opportunity.
What You’ll Lead
- Marketing Strategy & Brand Development — Build and execute the annual marketing plan, elevate brand identity, and ensure consistent messaging across all customer touchpoints.
- Product & Influencer Marketing — Develop influencer partnerships, product advocacy programs, and content that expands reach and strengthens credibility.
- Trade Shows & Events — Oversee all U.S. and international trade shows, including booth design, messaging, logistics, and on‑site execution.
- Creative & Content Development — Direct creation of catalogs, sales collateral, POP materials, planograms, packaging, and product graphics.
- Digital Marketing — Manage the company website, social media strategy, digital campaigns, and product‑focused storytelling.
- Training & Education — Produce training tools, classes, and video content for reps, distributors, and customers.
- Sales Enablement — Support the sales team with collateral, customer‑specific materials, and competitive insights.
- Cross‑Functional Collaboration — Partner with supply chain, product development, and graphics teams to ensure smooth launches and packaging accuracy.
- Co‑op & Media Management — Oversee marketing co‑op funds and coordinate press releases, product announcements, and media placements.
What You Bring
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5-7+ years of relevant marketing experience (manufacturing or B2B a plus)
- Strong creative and visual communication skills
- Experience managing digital channels, campaigns, and content
- Ability to lead projects from concept to execution in a fast‑paced environment
- Vendor Management skills ad ability to work with multiple external vendors, agencies,
- Writing and copy-editing skills, along with content creation including the ability to write press releases, product copy, flyer copy and packaging copy to effectively address the specific target audience, whether it's a distributor or an end user.
- Vendor Management skills ad ability to work with multiple external vendors, agencies,
- Excellent communication, organization, and cross‑team collaboration skills
- Sales experience is a plus
Why Join Us
- Opportunity to shape the brand of a growing, innovative manufacturer
- High visibility and direct impact on company growth
- Collaborative culture with strong leadership support
- Competitive benefits package including:
- 401(k)
- Health, Dental, Vision
- HSA
- Life Insurance
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Work Location: In person