Social Media Manager

Who is Spring Fertility?

We are a passionate, dedicated team of leading physicians and scientists who have trained at some of the world's top research hospitals and fertility centers. Together, we are building the fastest-growing fertility group in the country, grounded in clinical excellence and innovation. We deliver deeply patient-centric, individualized, and compassionate care, recognizing that every journey is unique. Our mission is to partner with patients to help them achieve their goals, whatever those may be. We believe everyone deserves the opportunity to build a family if they choose, and our team is committed to guiding and supporting patients every step of the way.

Why should you join our team?

We are a mission-driven organization seeking motivated, high-performing professionals who are eager to innovate and make an impact. As we build a first-class fertility practice, we balance excellence with a culture that values collaboration, positivity, and enjoyment in the work we do. We are growing rapidly and are deeply committed to the professional and personal development of our team. Guided by optimism, compassion, and teamwork, we are united by a shared dedication to putting patients first.

Role Summary

We're looking for a Social Media & Influencer Manager to lead content and creator strategy across three growing brands in the fertility space: Spring Fertility, Open Fertility, and Nest Donor Bank.

This role is for someone who understands how to build community and drive measurable growth, not just post content. You'll own day-to-day social strategy, manage influencer partnerships from outreach to reporting, and translate brand priorities into thoughtful, high-performing campaigns across platforms.

Day-to-Day Responsibilities

Social Media Strategy & Execution

• Develop and execute platform strategies across Instagram, TikTok, Reddit, and emerging channels
• Build monthly content calendars aligned to business priorities (egg freezing, IVF, donor recruitment, etc.)
• Partner with internal teams to translate clinical education into accessible, engaging content
• Write copy and guide creative direction to ensure content is on-brand, compliant, and performance-minded
• Track and report on key metrics (engagement, reach, saves, clicks, leads) and use insights to optimize

Influencer & Creator Partnerships

• Identify and recruit mission-aligned creators across fertility, women's health, parenting, lifestyle, and local markets
• Own outreach, negotiation, contracting, and briefing
• Manage deliverables, usage rights, whitelisting, and paid amplification in partnership with growth team
• Build long-term ambassador relationships, not just one-off posts
• Measure performance and continuously refine creator mix based on ROI and brand impact

Community & Brand Growth

• Oversee community management, tone of voice, and engagement strategy
• Surface patient stories and testimonials in collaboration with care teams
• Support IRL activations and events with creator integration
• Stay ahead of platform trends while ensuring content remains thoughtful and responsible in a sensitive healthcare space

Education, Licenses, Certifications

• 3–5 years of experience in social media and influencer marketing (healthcare, wellness, women's health, or mission-driven brands a plus)
• Experience managing creators end-to-end — from sourcing to reporting
• Strong copywriting skills with an ability to balance warmth and credibility
• Comfort interpreting performance data and adjusting strategy accordingly
• Understanding of paid usage/whitelisting and how influencer integrates into a broader growth strategy
• Ability to manage multiple brands with distinct audiences and tones

Employment Type

This is a full-time, exempt role based in New York City. The position follows an onsite work schedule, with some travel expected.

Compensation

The starting salary range for this role is $75,000-$110,000 annually. Salary is based on several factors including job related knowledge and skill set, depth of experience, certifications and/or degrees.

Benefits

Investing in You Today and Tomorrow

Supporting your well-being

• Competitive medical, dental, and vision plans
• Paid time off to recharge and enjoy personal time
• Access to BetterHelp therapy sessions for mental and emotional wellness
• Commuter benefits and discounted rates on home, auto, and pet insurance

Investing in your future

• 401(k) with up to a 4% company match
• Comprehensive fertility and parental leave benefits
• Career development opportunities in a fast-growing organization
• Employer-paid life and disability insurance
• Temporary and contract roles may not be eligible for all benefits listed above

Don't have it all? We still welcome you to apply!

At Spring Fertility, we believe that everyone who wants a family deserves to have one, regardless of gender, sexual orientation, race, ethnicity, or religion. Just as we acknowledge and value the diversity of goals, life experiences, and unique paths to parenthood among our patients, we also actively celebrate diversity within our organization. We are an equal opportunity employer, and we are committed to a safe and inclusive work environment for all. We recognize that diversity among our team allows us to not only more effectively serve our patients, but also to advance innovation and opportunity within our field. We encourage qualified applicants of every background, ability, and life experience to apply to our employment opportunities.

We are scientists. We are humanists. We are passionate about fertility.

The Human Resources Department will make reasonable efforts in the recruitment process to accommodate applicants with disabilities. If selected for an interview, and you require accommodation, please notify the recruiter who reached out to you. If you need assistance in navigating our website and the job application process, please give us a call!

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