Social Media and Marketing Manager

<Job Overview>
Are you passionate about creating compelling digital narratives and engaging audiences across multiple platforms? We are seeking a dynamic and energetic Social Media and Marketing Manager to lead our brand’s online presence and marketing initiatives. In this role, you will craft innovative content, develop strategic campaigns, and foster meaningful relationships with our community. Your expertise will drive brand awareness, boost engagement, and elevate our digital footprint to new heights. If you thrive in a fast-paced environment and love turning ideas into impactful visuals and messages, this opportunity is perfect for you!

<Duties>

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and advertisements that align with brand voice and marketing goals.
• Utilize social listening tools to monitor brand reputation, industry trends, and customer feedback to inform content strategies.
• Manage paid advertising campaigns on social media platforms like Facebook Advertising to optimize reach and ROI.
• Analyze web analytics and social media metrics using tools like Google Analytics and Adobe Creative Suite to measure campaign performance and refine strategies accordingly.
• Coordinate with public relations teams to ensure consistent messaging across all channels while managing relationships with influencers, partners, and media outlets.
• Oversee the use of social media management tools such as Hootsuite or Buffer for scheduling posts, tracking engagement metrics, and maintaining a cohesive online presence.
• Conduct keyword research to enhance SEO efforts for content visibility and search engine ranking.
• Implement branding guidelines consistently across all digital assets while exploring new creative avenues through graphic design and video editing.
• Stay updated on the latest trends in digital marketing, social media marketing, e-commerce integration, and emerging platforms to keep our strategies innovative.

<Requirements>

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing software for creating engaging visual content.
• Hands-on experience with social listening tools like Brandwatch or Sprout Social is highly desirable.
• Strong understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and social media advertising platforms such as Facebook Ads Manager.
• Excellent written communication skills with an eye for proofreading and content creation that resonates with diverse audiences.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Knowledge of relationship management practices within social media communities to foster positive interactions.
• Familiarity with e-commerce platforms and digital marketing strategies that drive online sales is a plus.
• Creative mindset with an eye for branding consistency combined with analytical skills to interpret data insights effectively. Join us as we harness the power of social media to tell compelling stories that inspire action! This paid position offers a vibrant environment where your creativity can flourish while making a tangible impact on our brand’s growth worldwide.

Pay: $48,993.39 - $72,000.00 per year

Work Location: In person