Brand Coordinator

About Us

SET Active creates athleisure for what's next. We exist to set the pace of culture through clothing that fits your life-designed for everyday movement, rooted in community, and made to be seen.

Our mission is to bring ease and confidence to everyday movement through thoughtfully designed athleisure that transitions seamlessly from active moments to everything in between.

Position Summary

We're looking for a detail-oriented, creatively driven Brand Coordinator to join our Brand Marketing team and support the execution of campaigns, partnerships, events, and brand storytelling initiatives.

Reporting to the Senior Brand Manager, this role serves as the operational backbone of the brand team-keeping projects on track, creative execution sharp, and our brand presence consistent across every touchpoint.

This is an ideal opportunity for someone early in their brand marketing career who is eager to learn, thrives in a fast-paced environment, and is excited to grow within a dynamic, high-energy team.

Key Responsibilities

CampaignBrand Support

• Support the Senior Brand Manager in the planning and execution of seasonal brand campaigns from concept through launch.
• Maintain campaign timelines, project trackers, and cross-functional deliverables to ensure all initiatives stay on schedule.
• Assist in building and maintaining campaign briefs, recaps, and performance summaries.
• Help ensure brand consistency across campaign assets, messaging, and activation execution.

EventsActivations

• Support the end-to-end planning and execution of brand events including pop-ups, community activations, influencer dinners, launch events, and special initiatives.
• Assist with event logistics including venue coordination, vendor communications, staffing, run-of-show documents, and on-site execution.
• Maintain event timelines, production trackers, and budget tracking.
• Coordinate influencer and creator participation, including guest lists, invitations, gifting, and on-site talent experience.
• Support communications with external vendors, venues, and experiential partners.
• Assist in developing post-event recaps and capturing key learnings to inform future brand activations.

OperationsCross-Functional Coordination

• Manage day-to-day project coordination for the brand team, including maintaining calendars and project management tools.
• Prepare presentations, run-of-show documents, meeting agendas, and recap materials for internal and leadership reviews.
• Conduct competitive research and monitor cultural trends-particularly in experiential marketing and community-driven programming-to support brand planning.

How This Role Supports the Senior Brand Manager

The Senior Brand Manager defines how the brand shows up in the world-you help bring that vision to life.

In practice, this means:

• Owning delegated responsibilities so the Senior Brand Manager can focus on strategic direction and creative leadership.
• Serving as a key operational point of contact for vendors and partners.
• Maintaining organized project trackers, timelines, and documentation across brand initiatives.
• Bringing a strong attention to detail and deep familiarity with the brand to every execution.

Qualifications

• 1–3 years of experience in event coordination, brand marketing, experiential marketing, or a related field (DTC or lifestyle brand experience preferred).
• Highly organized with strong project management skills and the ability to manage multiple initiatives simultaneously.
• Strong written communication skills and an instinct for brand voice.
• A collaborative team player who thrives in a support role and maintains a positive, solutions-oriented mindset in a fast-paced environment.
• A genuine fan of the brand-you arrive already engaged with the world we're building and the community we serve.