Influencer Marketing Specialist

Must live in South Florida to be considered for the position. Please do not apply if out of state.

Who We Are:

Happy V is a Miami-based women’s wellness brand dedicated to redefining self-care through science-backed solutions and trusted information. Founded in 2019 out of necessity, our mission is to provide effective, high-quality products that support the A–Z of women’s health, from vaginal and gut health to hormones, menopause, and beyond.

We’re a fast-growing, entrepreneurial team that thrives on innovation, impact, and having fun while doing it. Our A-players are results-driven, creative thinkers who move quickly, tackle new challenges daily, and embrace the excitement of building something meaningful. With a strong brand presence and growing industry recognition, we’re expanding rapidly and looking for ambitious people who want to grow with us.

What We're Looking For:

As the Influencer Marketing Specialist, you'll be responsible for sourcing Influencers, while also playing a key role in managing and nurturing our external partnerships. The ideal candidate will have a creative mindset, be seasoned with influencers, and enjoy working with influencers to drive brand awareness.

What You’ll Be Doing:

• Work alongside the Influencer Marketing Specialist to lead and grow Happy V’s influencer and partnerships programs across Instagram, TikTok, and YouTube.
• Source, evaluate, and onboard influencers and creators aligned with Happy V’s brand values, campaign priorities, and business goals.
• Build and manage 1:1 relationships with key influencers and creators to drive strong performance and long-term partnerships.
• Lead contracting, deal creation, and negotiation support for influencer and creator partnerships.
• Help manage agency and external partner relationships to ensure smooth execution and alignment with brand objectives.
• Develop and maintain a strong pipeline of influencer and creator opportunities, including paid, organic, and gifting partnerships.
• Partner with the Community Manager and broader marketing team to ensure integrated execution across product gifting, influencer campaigns, celebrity partnerships, and brand events.
• Lead day-to-day campaign execution, including outreach, briefing, content management, approvals, feedback, and deliverable tracking.
• Write clear, compelling creative briefs that align creators to campaign objectives, brand tone, and performance goals.
• Collaborate with influencers and creators to shape content ideas that are both creatively engaging and strategically strong.
• Guide creator content to ensure alignment with Happy V’s brand voice, messaging, and visual standards.
• Monitor influencer and creator content performance to identify winning creative patterns, messaging angles, hooks, and storytelling approaches.
• Use A/B test learnings, platform insights, consumer behavior, and campaign analytics to optimize future creator briefs, partnerships, and campaign strategies.
• Build and share influencer performance reports with actionable insights and recommendations to improve future campaigns.
• Maintain and evolve reporting across Tribe Dynamics and internal trackers to measure creator impact.
• Stay closely attuned to cultural, platform, and consumer trends to identify relevant creator opportunities and keep Happy V’s influencer strategy fresh and competitive.
• Translate trends, insights, and campaign learnings into actionable recommendations for creative direction, creator selection, and campaign planning.
• Support the planning and execution of influencer events, gifting initiatives, PR mailers, and creator activations.
• Partner with fulfillment and external vendors to coordinate gifting, mailers, campaign materials, and event needs.
• Provide competitive analysis and ongoing market insights to help strengthen Happy V’s influencer and affiliate strategy.
• Support administrative and organizational needs, including creator tracking, calendar management, list building, and campaign documentation.
• Additional tasks to support the Marketing team as needed.

Qualifications:

• 3+ years of experience in influencer relations, marketing, and/or talent management
• Experience working in a fast-paced, entrepreneurial team environment
• Ability to respond quickly to changing priorities
• Excellent verbal communication skills and high attention to detail
• Organized and able to manage multiple initiatives and lines of communication.
• Experience with platforms Refersion, Tribe Dynamics, ShareASale, and Commission Junction
• Demonstrate experience utilizing data to drive actionable insights to develop marketing strategies and plans
• Experience building and scaling brand affiliate and influencer programs
• Experience with internal tools used to source and manage relationships
• Familiarity with data-keeping and the use of tools such as Google Analytics, Google Sheets, and more
• Proven ability to meet deadlines and work on multiple projects simultaneously

Personal:

• Excellent interpersonal and relationship-building skills
• An excitement for influencer trends and an interest in testing and iterating to stay up with new digital trends
• An interest in feminine wellness
• A forward-thinking, positive, can-do attitude

Benefits:

Medical, Dental & Vision insurance

10 PTO days + 12 paid holidays

401(k) with Company Match

Continued education reimbursement

WFH stipend

Health and wellness stipend

Meals provided (in-office)

Monthly Supplement Wellness Products Provided