Social Media & Partnerships Specialist

About the Role

We are seeking a dynamic, creative, and results-driven Social Media & Partnerships Specialist to own and grow our brand's presence across social platforms while driving revenue through affiliate marketing, influencer collaborations, and strategic PR outreach. This in-house role is perfect for someone who thrives in a fast-paced environment, loves building relationships, and can blend organic content strategy with performance-driven partnerships.

You will manage day-to-day social media operations, develop engaging content, nurture community, and lead outreach efforts to affiliates, influencers, and media/PR contacts to amplify brand awareness, engagement, and sales.

Key Responsibilities

Social Media Management

• Develop and execute a comprehensive social media strategy across platforms (Instagram, TikTok, Facebook, X/Twitter, LinkedIn, YouTube, etc.) aligned with brand goals and marketing calendar.
• Create, curate, schedule, and publish high-quality, on-brand content (posts, stories, Reels, Threads, videos, carousels, etc.) to drive engagement, followers, and conversions.
• Monitor daily community interactions: respond to comments, DMs, reviews, and mentions promptly to build loyalty and manage reputation.
• Track trends, hashtags, and platform updates; adapt content and tactics to capitalize on emerging opportunities.
• Collaborate with internal teams (creative, product, e-commerce) to align social efforts with launches, promotions, and campaigns.

Affiliate Marketing

• Build, manage, and grow the affiliate program: recruit affiliates, set up tracking (e.g., via platforms like Impact, ShareASale, or Refersion), negotiate commissions, and provide assets/support.
• Monitor affiliate performance, optimize partnerships, resolve issues, and report on revenue generated, ROI, and top performers.
• Develop affiliate-specific campaigns, incentives, and communications to maximize promotions and sales.

Influencer & Creator Outreach

• Identify, research, and build relationships with relevant influencers, micro-influencers, and content creators in our niche.
• Manage outreach, negotiations (rates, deliverables, gifting, contracts), and campaign execution (product seeding, sponsored posts, takeovers, affiliate links).
• Track influencer performance (reach, engagement, conversions, UGC) and maintain a database of partners for ongoing and future collaborations.

Public Relations & Media Outreach

• Handle proactive PR outreach to journalists, bloggers, publications, and online media for earned coverage, features, and brand mentions.
• Draft press releases, pitch emails, media kits, and secure placements to boost visibility and credibility.
• Manage press inquiries, coordinate interviews, and track media results.

Analytics & Reporting

• Analyze social, affiliate, influencer, and PR performance using tools (Google Analytics, platform insights, affiliate dashboards, etc.).
• Provide regular reports with key metrics (engagement rates, reach, impressions, conversions, ROI, growth trends) and actionable recommendations.
• Identify opportunities for optimization and test new tactics to improve results.

Other

• Stay ahead of social media, influencer, affiliate, and digital PR trends.
• Support cross-functional marketing initiatives and occasional event/promotion support.

Qualifications & Requirements

• 2–5 years of hands-on experience in social media management, ideally with direct experience in affiliate marketing, influencer partnerships, and/or PR outreach (in-house or agency).
• Proven track record of growing social audiences, driving engagement, and generating revenue through partnerships.
• Strong understanding of major platforms (Instagram, TikTok, etc.) and tools (Hootsuite/Sprout Social/Buffer, Canva/Photoshop, Google Analytics, affiliate software, email outreach tools like Hunter or Mailchimp).
• Excellent written and verbal communication skills; ability to craft compelling pitches, captions, emails, and contracts.
• Relationship-builder with strong negotiation and people skills.
• Analytical mindset: comfortable with data, KPIs, and performance tracking.
• Creative eye for content and brand storytelling.
• Self-starter who can manage multiple projects independently in a fast-moving environment.
• Bachelor's degree in Marketing, Communications, Business, or related field (preferred but not required with strong experience).
• Bonus: Experience in [your industry, e.g., beauty, fashion, wellness, e-commerce]; familiarity with paid social/ads or SEO.

What We Offer

• Competitive salary and performance-based bonuses.
• Health, dental, vision benefits; paid time off.
• Flexible work environment and opportunities for growth.
• Collaborative team culture with room to own initiatives and see direct impact on the business.

To apply, please submit your resume, a cover letter highlighting relevant experience (especially in affiliate/influencer/PR), and links to your social media work or successful campaigns.

We are an equal opportunity employer and value diversity.

Pay: $60,000.00 - $85,000.00 per year

Work Location: Hybrid remote in American Fork, UT 84003