Key Opinion Leader (KOL)- PICO- San Jose

Location:

San Jose

Team:

Marketing & Communications

Employment Type:

Regular

Job Code:

A243027

Responsibilities

About Team

PICO is the XR (Extended Reality) department of Bytedance. Founded in March 2015, PICO is a leading XR company with independent innovation and R&D capabilities, focusing on the XR all-in-one technology. PICO is committed to offering immersive and interactive XR experiences to our customers, including providing tailor-made solutions for our enterprise clients in the fields of education and healthcare.

Responsibilities

• Strategic Growth: Develop and execute a comprehensive U.S. Public Relations and KOL strategy to boost Pico’s brand authority in the XR (Extended Reality) market.
• Relationship Management: Proactively build and maintain a "gold-standard" network of tech journalists, industry analysts, and influential VR/AR content creators.
• Content Creation: Draft high-impact press releases, thought-leadership pieces for executives, and creative briefs for influencer collaborations.
• Crisis & Reputation Management: Serve as the first line of defense in managing public sentiment; develop rapid-response protocols for hardware launches or software bugs.
• Performance Analytics: Monitor media "Share of Voice" (SOV) and analyze the ROI of influencer campaigns to refine future outreach strategies.
• Cross-Functional Sync: Work closely with the Global Marketing and Product teams to ensure U.S. messaging aligns with technical roadmaps.

Qualifications

Minimum Qualifications

• 5+ years of experience in Public Relations, preferably within the consumer electronics, gaming, or high-tech sectors.
• Track record of placing stories in top-tier U.S. tech publications (e.g., The Verge, Wired, CNET) and managing long-term influencer partnerships.
• Copywriting skills with the ability to translate complex technical specs (like FOV, refresh rates, or chipset performance) into compelling narratives.
• Experience navigating brand-sensitive issues in a fast-paced digital environment.
• Ability to work independently in a satellite office while maintaining seamless communication with a global headquarters.

Preferred Qualifications

• Deep passion for VR/AR and the "Metaverse" ecosystem.
• Experience working for a global company (understanding the cross-cultural workflow).

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $101120 - $255600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About Pico

Founded in April 2015, Pico is a VR company committed to developing immersive and interactive VR experiences for people around the world. Pico also provides tailor-made solutions for our enterprise clients in the fields of education and healthcare.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Reasonable Accommodation

ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA\-request