Marketing Manager

Omni Louisville Hotel Reflecting the past, present and future of our vibrant Kentucky town and inspired by the city’s rich history and authentic character, the Omni Louisville transforms one of the city’s most significant urban blocks into a unique and vibrant mixed-use environment offering hotel guests, residents and locals a chance to connect and enjoy the best of a great city. The hotel is a prominent landmark against the Louisville skyline, glistening during the day and glowing at night, with the iconic glassy ends of the 612 room hotel. The hotel pool and rooftop bar, designed for seamless indoor and outdoor integration, allows guests to rest, relax and socialize with downtown Louisville as the backdrop. The essence of Louisville is woven throughout, with interior design that blends elements of the city’s heritage, culture, and character—felt everywhere from the hotel restaurants to a featured bourbon bar, and even the hotel’s speakeasy and bowling alley. Guests can enjoy a vibrant Falls City Market, a 20,000-square-foot urban food hall and grocer directly connected to the hotel lobby. Located at street level, this dynamic space transforms Liberty Street into a lively pedestrian destination. Featuring a diverse selection of food and dessert options—including craft beer, fresh bakery items, and local favorites—the market serves as a welcoming hub for both hotel guests and the local community. If you are a friendly, motivated person, with a passion to serve others, the Omni Louisville Hotel may be your perfect match.

Marketing Manager

Overview Omni Hotels & Resorts is seeking a creative and experienced Marketing Manager who will be responsible for developing marketing content in print and digital assets as well as organizing, planning and overseeing the execution of events, activities and programs hotel-wide including but not limited to: Guest activities, year-round special events, seasonal festivals and celebrations, hotel sponsored promotions and media events.

Responsibilities

• Support execution of the comprehensive and strategic marketing plan that supports the hotel's business goals and the customer journey (spanning group, leisure, local, and the business traveler).
• Ensure the cohesive storytelling of the resort’s offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to consumers.
• Support execution of an annual marketing plan; update the plan quarterly/monthly based on business need. Ensure the plan drives awareness and demand across customer segments, in both a pre-opening and operating environment.
• This holistic plan will include B2C and B2B marketing, public relations and digital channels to drive awareness/buzz, revenue and generate meeting and catering leads across owned and influenced channels (or platforms).
• This position is accountable for the creation, planning and performance of all media.
• Collaborate closely with the Director of Sales and Marketing and other department personnel to execute a calendar (content, promotional, programming/activations).
• Work closely on the annual budget/planning process for the upcoming year. Work within the designated marketing budget, including forecasting and reconciling of expenses, and support annual marketing budget planning based on ROI from initiatives executed.
• Collaborate with director of resort marketing on budget execution, social media content calendar, advertising fulfillment and creative direction over the course of the year.
• Spearhead social media engagement for the Omni Louisville channels, ensuring compliance and collaboration with appropriate stakeholders.
• Leverage the corporate brand, marketing and digital and CRM/Loyalty team for maximum efficiency. Support local traditional and social media influencer relationships, including co-hosting media events and coordinating logistics across the PGA Frisco campus with key applicable partners.
• Foster strong relationship with public/private partner entities, to capitalize on brand synergies and ensure marketing and communications are in alignment.
• Support marketing reporting to measure KPIs for marketing strategies, campaigns and tactics on a monthly basis, and quarterly and annual deep dive. Proactively identify areas for refinement/optimization, based on business needs and results.
• Oversee the creation and distribution of all hotel photography and videography, to ensure that assets are on-brand and support the ultimate business objectives.
• Collaborate with department heads to ensure that visual assets are curated and socialized across cross-functional teams.
• Support relationships with agency partners, directly or indirectly.
• Stay appraised of marketing best practices and make recommendations therein. Understand and know the competitive landscape across B2B and B2C segments.

Qualifications

• Degree in public relations or marketing, or similar
• 3-5 years’ experience in resort marketing with responsibility over marketing, digital and communications and ownership over strategy, execution and results
• Experience managing social media content creation, graphic design, public relations, marketing planning and execution.
• Robust creative skills with the ability to balance strong communication skills (written, verbal, proofreading).
• Preferred skills:
• Previous hotel experience ideal – upper-upscale/luxury resort marketing a plus
• Strong understanding of social media trends and management, as well as content gathering.
• Experience in creative development and robust organizational skills with a strong capacity to think outside the box.

Omni Hotels & Resorts Is An Equal Opportunity/AA/Disability/Veteran Employer. The EEO Is The Law Poster Is Available Using The Following Link

EEOC is the Law Poster . Omni Hotels & Resorts does not discriminate on the basis of any protected category with respect to the payment of wages. If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to: applicationassistance@omnihotels.com .