Social Media Manger

Job Summary
We are seeking an energetic and innovative Social Media Manager to lead our brand’s digital presence across multiple platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze performance metrics to elevate our visibility and foster meaningful relationships with our audience. Your creativity and strategic mindset will drive brand awareness, support marketing initiatives, and enhance our reputation in the digital landscape. This paid position offers an exciting opportunity to shape our social media voice and make a tangible impact on our growth.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals and marketing campaigns.
• Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer.
• Design eye-catching graphics and videos utilizing Adobe Creative Suite applications including Photoshop and Illustrator to enhance visual storytelling.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activity.
• Manage social media advertising campaigns on platforms like Facebook Advertising to boost reach and engagement.
• Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign effectiveness and optimize future efforts.
• Maintain positive relationships with followers, influencers, media contacts, and partners through proactive relationship management and public relations strategies.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns.
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and Adobe Creative Suite for content creation.
• Knowledge of SEO best practices, keyword research, web analytics, and digital marketing principles.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and monitoring posts.
• Experience in social listening techniques to analyze audience feedback and industry trends effectively.
• Ability to create compelling multimedia content including photography and video editing for diverse platforms.
• Strong proofreading skills to ensure all content aligns with branding standards and maintains high quality. Join us as a Social Media Manager to energize our brand’s voice online! Bring your creative flair, strategic thinking, and passion for digital marketing to a dynamic team committed to making a lasting impact through innovative social media initiatives.
• Experience with heath and wellness brands

Benefits:

• Employee discount

Work Location: Hybrid remote in Boston, MA 02133