Paid Social Media Manager

Location: Minneapolis, MN

Job Type: Exempt

Reports to: Associate Director of Digital and Social Strategy

We’re looking for a  Paid Social Media Manager with hands-on experience in planning, activating, and optimizing paid social campaigns across platforms like Meta, LinkedIn, TikTok, and Pinterest. The ideal candidate will bring 3+ years of agency experience, a passion for performance marketing, and the ability to turn data into actionable insights.

Responsibilities

Campaign Planning & Activation

• Develop paid social strategies that align with client goals and integrated media plans.

• Set up and activate campaigns across Meta, TikTok, LinkedIn, Pinterest, and emerging platforms, ensuring accuracy and adherence to best practices.

• Set up optimization strategies to maximize performance through creative testing, audience segmentation, and bid strategy refinement.

• Manage campaign budgets to adhere to weekly or monthly pacing goals, forecast spend outcomes, deliver accurately against planned spend.

• Manage influencer programs, overseeing deliverables and budgets.

• Monitor and manage campaign-related comments and messages, ensuring timely and thoughtful responses.

Data Analysis & Reporting

• Analyze paid social performance to identify trends, insights, and opportunities.

• Create and maintain dashboards in Google Looker Studio, ensuring data is presented clearly and actionably.

• Provide clients with regular reporting and recommendations backed by data.

Collaboration & Communication

• Partner with media planning, creative, and account teams to ensure paid social campaigns complement broader strategies.

• Engage with platform reps to take advantage of new tools, features, and betas.

Innovation & Growth

• Stay current on social media trends, algorithms, and emerging advertising opportunities.

• Propose and test new approaches to drive efficiency and performance

Core Competencies

• Proficiency in paid social platforms such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, and others.

• Strong communication and collaboration skills.

• Detail-oriented with strong organizational abilities.

• Ability to manage budgets, billing, and authorizations effectively.

Qualifications

• Bachelor’s degree in media, marketing, or related field preferred.

• 3+ years of experience in digital media planning and buying, with a focus on social.

What we expect of each other

• Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.

• Build and maintain positive relationships with clients and colleagues.

• Accept direction openly and demonstrate a willingness to grow and learn.

• Take pride in our work by meeting deadlines and holding ourselves accountable.

• Bring a positive, solution-oriented attitude to the office each day.

• Mentor and support the growth of teammates who can benefit from our experience and perspective.

• Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine’s overall financial health.