Brand Marketing Specialist

We are seeking a dynamic and results-driven Brand Marketing Specialist to join our team! The ideal candidate is a sales-driven marketer who creates compelling content, manages social media campaigns, coordinates brand and promotional events, and leverages performance insights to drive engagement and in-store traffic.

Responsibilities:

Social Media & Content Creation:

• Implement social media marketing strategies that align with business goals and objectives, collaborating with the Marketing team and executive leadership.
• Create and curate engaging content for social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.), including posts, stories, videos, and interactive content.
• Manage and grow all social media accounts, driving engagement, audience growth, and brand awareness.
• Optimize social media content for better reach, engagement, and SEO performance.
• Manage paid social media campaigns (Facebook Ads, Instagram Ads, etc.) to drive targeted traffic, engagement, and conversions.
• Oversee community management, interacting with followers, responding to comments, and fostering brand loyalty through meaningful social interactions.

Event Coordination:

• Plan, coordinate, and execute in-store events and influencer partnerships to drive brand awareness, customer engagement, and sales.
• Collaborate with content creation partners to design eye-catching visual content using tools like Adobe Suite or Canva.
• Support store sales growth by creating and executing marketing initiatives that drive foot traffic, promote key product launches, and enhance the in-store customer experience.

Build Brand Awareness:

• Stay on top of industry trends, new platform features, and competitor social media activities to keep the brand ahead of the curve.
• Optimize TikTok Shop, including product listing, optimization, and leveraging TikTok’s e-commerce features to drive sales and enhance the customer shopping experience.
• Track and report on key performance indicators (KPIs) for social media campaigns to ensure successful outcomes.
• Continuously optimize social media campaigns and strategies to increase brand awareness, customer engagement, and conversion rates.

Requirements:

• Must be at least 18 years or older
• Minimum of 5 years of experience in social media marketing with a proven track record of successful campaigns. Previous experience managing social media campaigns for brands or products required.
• Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social) and analytics platforms (social media insights, Google Analytics).
• Strong understanding of social media algorithms, SEO for social platforms, and strategies for growing social audiences.
• Expertise in Facebook Ads, Instagram Ads, and other paid social media campaigns.
• Creative content creation skills with knowledge of video editing, graphic design, and copywriting.
• Excellent written and verbal communication skills.
• Ability to analyze social media metrics and transform data into actionable strategies.
• Strong organizational skills and attention to detail.
• Adaptability, creativity, and passion for social media trends and platform changes.
• Candidates must provide a portfolio showcasing successful social media campaigns and content creation.

Scheduling Requirements / Working Conditions: up to 45 hours per week

• 100% onsite
• Regularly spend long hours sitting and using office equipment and computers.
• Flexibility to work non-standard hours to meet critical deadlines

Who we are:

Celebrating 38 years, Castle Megastore has been passionate about enriching the intimate lives of our customers. We embody romance, fun and fantasy.

Our staff of experts provides our customers with detailed knowledge of the best brands and the biggest selection. We are Essentials for Lovers®.

Benefits:

• Competitive compensation
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) with up to 6% matching
• Paid Time Off
• Employee discount
• Ongoing career and Leadership Development

Castle Megastore is an equal opportunity employer and is a drug-free workplace.

Check us out and apply at www.castlemegastore.com

$60-65K BOE