Social Media Specialist

About Latitude Food Allergy Care

Latitude Food Allergy Care is redefining what’s possible for people living with food allergies. We are the leading network of clinics dedicated to diagnosing and treating food allergies in children and adults. Latitude was built through a rare partnership between food-allergy moms — who experienced the fear, uncertainty, and gaps in care firsthand — and board-certified allergists who focus on food allergies. Together, they designed a care model that’s both shaped by firsthand experience and clinically exceptional.

Today, Latitude has eleven clinics across California and New York, opening soon in Chicago, and continuing to expand throughout 2026. We are on a mission to ensure every family affected by food allergies has access to life-changing care so that they can live without fear and experience life unburdened by the limitations of food allergies. Since our founding, our impact has transformed thousands of families’ lives.

We’re looking for a Social Media Specialist to help bring that mission to life. This is a brand new position and a big opportunity. You’ll be the day-to-day engine behind Latitude’s social presence turning real patient stories, doctor expertise, clinic moments, and educational material into engaging content. If you love storytelling, understand social culture, and are energized by meaningful healthcare content, this role is for you.

Summary

Create engaging, empathetic, and educational content that reflects the expertise and compassion of our physicians and care teams. You are the right person if you're curious, compassionate, creative and excited to take ownership of content planning and production, building on what’s already performing while testing new formats to help us grow our presence. You will work closely with marketing and clinical partners to drive content planning, daily publishing, community monitoring, and performance tracking.

This is a REMOTE full-time position (ideally in the San Francisco Bay Area as our founders and marketing team are located here) with the expectation that you are in our clinics in both California and New York capturing content with care teams and patients on a monthly basis.

Day-to-day Responsiblities

• Drive content planning and publishing, including developing a content calendar that reflects key campaigns, clinic launches, and food allergy community insights.
• Write captions, create and optimize imagery, and prepare assets (videos, photography, patient testimonials and media coverage) for approval across brand channels (priorities: Meta, LinkedIn and YouTube).
• Capture and edit short-form video (Reels, Stories, YouTube shorts) using iPhone-level production.
• Day-to-day channel and community management, including performance monitoring, reporting analytics and identifying opportunities for community interaction.
• Collaborate with clinical teams and select executives to develop educational and brand-aligned social content.
• Translate ideas into high-quality image, video, and written content, while continuously optimizing based on platform trends and performance insights.
• Share ownership of inbound community engagement by monitoring comments and messages, responding appropriately, and escalating issues as needed.
• Support outbound engagement by building visibility and relationships through thoughtful interactions with relevant creator, influencer, and brand accounts in communities aligned with our core customer.
• Help build relationships and engagement with online stakeholders, including patients and prospective patients, employees and prospective employees, industry peers, business partners and others who follow our company.
• Develop campaign and brand strategies, in collaboration with the broader team.
• Events support, including attendance, content capture, and live posting.
• Support on influencer campaigns where required.
• Ensure adherence to social media guidelines, brand standards, and healthcare compliance requirements (e.g. HIPAA).
• Monitor platform trends, audience behavior, and industry activity to inform recommendations for content and engagement.
• Develop and maintain social attribution systems that connect content performance to website traffic, lead generation, and patient acquisition metrics.

What You'll Bring

• Bachelor’s degree in marketing, communications, journalism, or related field.
• 1-2 years of hands-on social media experience, preferably in healthcare, wellness or another regulated category; work with parenting or mission-driven brands is a plus.
• You enjoy the freedom and experience of ideating at the big-picture brand level and at the one-off, fun post level.
• Can turn raw footage or a loose idea into a polished, platform-native post.
• Proficient in visual, collaboration and social media tools (e.g., Adobe Illustrator, Adobe Premiere, Canva, Hubspot, Asana, Meta Business Suite, Google Analytics, Photoshop).
• Experience creating original short-form photo and video content (staging, shooting, editing), adapting existing brand assets and leveraging AI-powered tools where relevant.
• Demonstrable knowledge and experience with social media platforms and strategies, particularly Instagram, LinkedIn and YouTube.
• Strong written voice with excellent judgment around tone.
• Detail driven and ability to juggle multiple tasks while maintaining organized content workflows.
• Creative, passionate, and solutions-focused with a commitment to learning and a positive disposition.
• Strong interest in and understanding of the social media and digital landscape, with a thirst for staying abreast of the industry’s newest creative trends.
• An understanding of social insights and experience with social listening tools.
• A keen eye for quality social creative.

More important than the best skills, however, is the right person. Employees who embrace our mission, vision, and core values are highly successful.

• Care deeply about work that actually helps people
• Love both creativity and structure
• Are comfortable collaborating with doctors and non-marketers
• Pay attention to details, especially language and accuracy
• Want to grow with a fast-scaling, values-driven healthcare brand

What We Offer

• Salary Range: $65,000 to $75,000
• Comprehensive training
• Medical, dental, vision, and 401(k)
• Paid time off and holidays
• Ability to make an impact in the communities we serve
• Direct collaboration with founders
• Mission-driven work with real impact on people' s lives
• Front-row seat to building a brand people truly trust
• Collaborative, thoughtful team
• Room to grow as the role and our company expands

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Redwood City, CA 94063