Social Media Manager

Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Paid time off Social Media Manager Petlibro | Los Angeles, CA / Remote (West Coast Preferred)

Role Overview We are looking for a creative, data-driven Social Media Manager to own and execute Petlibro's day-to-day social media presence across all platforms. Reporting to the Brand Director, this role is the heartbeat of our social channels — responsible for bringing our brand to life through compelling content, meaningful community engagement, and sharp platform strategy. The ideal candidate blends creative instinct with analytical thinking, thrives in a fast-paced environment, and genuinely loves pets.

Key Responsibilities Content Strategy & Calendar Management

• Own and manage the social content for Petlibro, ensuring alignment with product launches, brand campaigns, and key cultural moments.
• Develop platform-native content strategies for Instagram, TikTok, YouTube/Shorts, Pinterest, Facebook, and emerging channels.
• Partner with the Brand Director to translate brand and campaign objectives into compelling social executions.
• Identify real-time opportunities to insert Petlibro into trending conversations in authentic and on-brand ways.

Content Production & Publishing

• Oversee the creation and publishing of high-quality, engaging content — from campaign assets to always-on and lo-fi organic content.
• Create and capture original social content (iPhone video, UGC curation, Reels, TikToks) independently and in collaboration with the creative team.
• Maintain a consistent brand voice, visual identity, and tone of voice across all platforms.
• Support community management's content scheduling/publishing responsibilities and further develop staff skills with regards to asset and media management.

Team Management

• Directly manage and develop a full-time Community Manager, providing clear direction, regular feedback, and ongoing support for their growth.
• Set priorities and workflows for the Community Manager, ensuring community engagement efforts align with broader social and brand strategy.
• Review and guide community responses for brand voice consistency, escalating high-profile moments or issues as needed.
• Foster a collaborative, high-performance culture within the social team.

Campaign Execution

• Collaborate cross-functionally with brand, product, influencer, PR, and customer service teams to ensure cohesive social representation.
• Partner with the influencer marketing team to integrate creator content seamlessly into the social calendar.

Analytics & Reporting

• Track, analyze, and report on key performance metrics across all social platforms on a weekly and monthly basis.
• Utilize analytics tools (Dash Social preferred) to generate actionable insights and optimize content performance.
• Bring data-backed recommendations to the Brand Director to continuously evolve and improve our social strategy.

Trend & Platform Monitoring

• Stay ahead of emerging platforms, algorithm updates, content formats, and social trends.
• Proactively bring new ideas and trend-driven opportunities to the team with a clear POV on how they apply to Petlibro.

Qualifications

• 6+ years of experience in social media management, preferably at a consumer brand, DTC company, or lifestyle brand.
• Proven track record of growing social channels and driving meaningful engagement across owned channels.
• Hands-on content creation skills — comfortable filming, editing, and producing lo-fi video content independently.
• Strong storytelling ability with a sharp, adaptable brand voice.
• Experienced with social analytics tools.
• Highly organized with the ability to manage multiple projects and deadlines in a fast-moving environment.
• 1+ years of experience managing or mentoring direct reports; comfortable leading through influence and setting clear expectations.
• Excellent cross-functional collaborator with strong communication skills.
• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in the pet industry or consumer electronics is a plus.
• Cross-culturally curious and excited to work with a global team.
• Cat owners preferred — especially if you're willing to create original content with your pets.

Flexible work from home options available.