Social Media & Influencer Marketing Specialist

Job Title

Social Media & Influencer Marketing Specialist

Responsibilities

• Manage and operate the company’s social media platforms including Facebook, Instagram, YouTube, and TikTok to increase brand awareness and engagement.
• Develop relationships with influencers and KOLs in the U.S. and European markets, coordinate collaborations, and evaluate campaign performance.
• Plan and execute digital marketing campaigns including influencer marketing, affiliate marketing, and email marketing to drive traffic to the Shopify website.
• Monitor marketing performance data (traffic, engagement, conversions) and provide insights and optimization strategies.
• Conduct market research on competitors and industry trends, and help develop standardized marketing documentation and reports.

Requirements

• Familiar with Shopify or other e-commerce platforms and basic digital marketing tools.
• Strong English writing skills, able to create marketing content and communicate with overseas partners.
• Experience with social media marketing and influencer collaborations is preferred.
• Good understanding of Western culture and social media trends.
• Strong communication and cross-cultural collaboration skills.

Pay: $24.20 - $29.14 per hour

Expected hours: 40.0 per week

Benefits:

• Flexible schedule

Work Location: In person