If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, live fit, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re Alani Nu — confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re Rockstar®— a born rebel, raising the bar with mind-body energy and zero compromise.

Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Position Overview As the Field Marketing Manager, you’ll be the face of the brand on the ground, driving awareness and engagement for Alani Nu. This is your opportunity to bring national marketing strategies to life through dynamic local experiences that connect directly with consumers. You’ll bring a strong sense of ownership, community savvy, and the ability to lead teams and events that make an impact.

Field-Based: Remote; role requires presence in assigned market (listed below).

This is a driving position. A valid U.S. Driver’s License required; applicants must pass an MVR (Motor Vehicle Record) screening.

People Management Responsibilities: Yes

Role Type: Full-Time

Salary Range: $60-$70k, plus incentives

Candidates should be physically present in one of the following locations:

Dallas
Nashville
Phoenix

Requirements

Experience: 5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage; 3+ years of team management or field leadership experience
Education: Bachelor's degree preferred
Strong background in community engagement, event marketing, and project management
Familiarity with local events and cultural moments that drive community engagement
Proven ability to lead teams, manage priorities, and work cross-functionally under tight deadlines
Self-starter with strong organizational and problem-solving skills
Effective communicator with strong interpersonal abilities
Comfortable working both independently and collaboratively in fast-paced environments
Willingness to adapt to changing business needs
Valid U.S. driver’s license
Physically able to lift up to 25 lbs. and stand for extended periods
Willingness to travel within the designated region as needed

Key Responsibilities

Execute 360° marketing plans aligned with national and regional goals
Build and nurture relationships with local influencers, media, and community partners
Identify and manage local sponsorships and brand partnerships
Lead consumer sampling programs and evaluate performance for continuous improvement
Recruit, train, and manage a team of part-time Brand Ambassadors
Partner with Sales and distributor teams to drive retail visibility and in-store conversion
Create and manage annual marketing plans, budgets, product forecasting, and campaign reporting
Oversee market operations including warehouse, inventory, and vehicle logistics
Process invoices and manage expenses in coordination with Finance
Support additional marketing and sales initiatives as needed

Benefits

Comprehensive Medical, Dental & Vision benefits
Long- and short-term disability
Life insurance
10 Vacation days per year subject to accrual policy
11 Company paid holidays
401(k) with Company match
Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to careers@celsius.com.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Field Marketing Manager (Alani Nu)

About the job