Integrated Marketing Manager

Role Overview

The Integrated Marketing Manager will be responsible for developing and executing cross-channel marketing strategies that align with Manic Panic's brand identity and business objectives. This role requires a creative and strategic thinker with expertise in digital marketing, brand partnerships, campaign management, and data-driven decision-making.

The ideal candidate will thrive in a fast-paced environment, bringing innovative ideas to enhance brand presence across digital, social, retail, and experiential platforms.

Key Responsibilities

Campaign Development & Execution

• Develop and implement integrated marketing campaigns across digital, social, email, retail, influencer, and experiential channels.
• Manage the marketing calendar to ensure seamless coordination of product launches, promotions, and key brand initiatives.
• Analyze campaign performance, leveraging data insights to optimize future marketing strategies.

Brand Management & Partnerships

• Oversee content strategy and ensure brand consistency across all consumer touchpoints.
• Identify and cultivate strategic brand partnerships to enhance brand visibility and audience reach.
• Stay ahead of industry trends, competitive landscape, and emerging marketing technologies to inform strategy.

Cross-Functional Collaboration

• Collaborate with and manage internal teams (creative, product, sales, e-commerce) and external partners (agencies, influencers, retailers) to drive cohesive marketing efforts.
• Manage marketing budgets and allocate resources effectively to maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in integrated marketing, brand management, or digital marketing in the beauty industry.
• Strong understanding of omnichannel marketing and consumer engagement strategies in the beauty industry.
• Proven ability to develop and execute successful marketing campaigns with measurable impact.
• Experience working with influencers, brand partnerships, and social media marketing.
• Proficiency in analytics tools (Google Analytics, social media insights, CRM platforms) to track performance and inform decisions.
• Exceptional project management skills with the ability to multitask and meet deadlines.
• Experience leading and managing teams (both internal staff and independent contractors).
• Passion for beauty, fashion, and self-expression, with a deep understanding of the Manic Panic brand and audience.

Who You Are

• A creative strategist who bridges brand storytelling and performance marketing.
• Someone energized by campaign execution, brand building, and cross-channel innovation.
• A collaborative leader who thrives in a fast-paced, entrepreneurial environment.
• Passionate about vibrant beauty, self-expression, and the Manic Panic lifestyle.

Compensation & Benefits

• Competitive salary commensurate with experience
• Health, dental, vision
• Paid time off & holidays
• Brand product allowance

About Manic Panic

Manic Panic is the original, iconic creator of vivid and expressive hair color. For nearly five decades, we have defined alternative beauty culture through bold creativity, cruelty-free products, and a lifestyle rooted in self-expression. Today, Manic Panic is a global brand sold in 40+ countries and continues to expand its reach across retail, professional, and international markets.

Manic Panic is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

This description of essential functions shall not be considered an exclusive listing of job duties required for this position. This list may change from time to time consistent with Manic Panic's needs. Manic Panic is committed to providing reasonable accommodations to an employee with a physical or mental disability so that they can perform the essential functions of their job as long as such accommodation does not create an undue hardship.

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Marketing: 4 years (Preferred)

Ability to Commute:

• Long Island City, NY 11101 (Required)

Work Location: In person