About The A List:

The A List is a leading marketing and communications agency that connects brands with culture. We develop innovative campaigns, celebrity and influencer partnerships, and immersive live and digital experiences that bring fashion and lifestyle brands into meaningful conversations with audiences.

About the Role:

The A List is seeking a dynamic and culturally connected Director to lead Brand Partnerships, Special Projects, and Events. This is a unique opportunity to join a fast-growing global agency at the forefront of influencer marketing, celebrity partnerships, and experiential storytelling for leading fashion and lifestyle brands. The Director will play a key role in shaping and executing high-impact projects that connect brands with influential voices across entertainment, fashion, sports, and the arts.

This role will oversee the development and execution of celebrity/influencer partnerships, experiential activations, and other special projects, while cultivating meaningful relationships with talent, agents, managers, publicist and industry leaders.. The ideal candidate is a strategic thinker with strong cultural instincts and a deep understanding of the evolving entertainment and social media landscape. They will bring a passion for building creative partnerships and delivering innovative projects that best meet our clients goals.

Joining The A List offers the opportunity to collaborate with an ambitious and creative team, shape culturally relevant brand moments, and contribute to the continued growth of an agency known for producing memorable experiences and meaningful talent collaborations.

Roles + Responsibilities:

* Ideal candidate to have a preexisting publicist, agent, manager, celebrity and digital influencer contacts

Strategy, Leadership & Client Management:

Lead and manage integrated campaigns that combine talent partnerships, influencer marketing, and experiential activations (such as events, special seedings, influencer trips etc) for The A List clients
Work closely with The A List’s Founder, Managing Partner and Managing Directors to help shape long-term strategic goals and priorities for The A List;
Oversee day-to-day client relationships, project execution, and campaign strategy across multiple accounts;
Provide strategic guidance to clients on social media trends, cultural moments, and influencer marketing opportunities ;
Lead internal teams supporting campaigns and provide mentorship and professional development to junior staff;
Serve as a cross-functional partner across the agency, supporting talent outreach, digital initiatives, and business development efforts;
Support new business opportunities by participating in client calls, developing proposals, and creating pitch materials.
Develop case studies and campaign materials for prospective clients.
Maintain and expand The A List’s industry network and talent database .
Stay informed on pop culture, entertainment, social media trends, and emerging creators to drive client strategy and agency growth.

Talent, Influencer & Brand Partnerships:

Develop and maintain strong relationships with celebrities, influencers, agents, managers, and publicists across film, television, music, sports, art, and digital creator communities;
Identify and secure celebrity and influencer partnerships and/or event appearances for paid and organic campaigns across multiple industries including fashion, beauty, tech, and wellness;
Identify emerging talent and cultural trends to inform campaign strategy and client opportunities;
Lead talent casting and partnership strategy for campaigns, events, and brand initiatives;
Negotiate and manage talent agreements, contracts, and partnership deliverables , including deal terms and redlining agreements;
Broker multi-platform partnerships, sponsorships and long-term brand collaborations on behalf of clients;
Monitor campaign performance and oversee weekly, monthly, and campaign wrap reporting ;
Analyze metrics such as impressions, engagement, and audience reach to provide strategic insights and recommendations ;
Identify digital trends and emerging platforms to enhance campaign performance and creative direction;

Events, Activations & Special Projects:

Lead the ideation, planning, and execution of experiential activations, brand events, and special projects ;
Develop event concepts including venue selection, talent participation, guest list strategy, and experiential integrations aligned with brand objectives;
Oversee the full lifecycle of events and activations from concept and planning through on-site execution ;
Create run-of-show documents, staff assignments, and manage event logistics to ensure seamless execution;
Support brand launches and cultural moments through high-impact experiential campaigns and influencer activations .

Project, Budget & Financial Management:

Manage multiple campaigns and special projects simultaneously while ensuring timelines and deliverables are met;
Develop and oversee project budgets, scopes of work, and financial tracking ;
Manage vendor negotiations, agency fee estimates, and partnership agreements.
Oversee billing, invoicing, and expense tracking in collaboration with the accounting team;
Monitor project financials, team hours, and resource allocation across campaigns.

Job Requirements:

Bachelor’s degree in Communications, Marketing or related field preferred
7-8 years relevant job experience in Event Management, Guestlisting, Digital Marketing and Celebrity Partnerships
Ideal candidate to have preexisting relationships of agent, publicist, manager, and talent contacts
Excellent communication and time management skills
Strong problem-solving skills and the ability to work in a quick, fast-paced environment
Detail oriented and organized
Must possess superior understanding of existing social media landscape including new and innovative tools, platforms, vendors, and technologies
Self-starter approach toward work with an eagerness to consistently meet and exceed objectives and take on more responsibility
Must have strong attention to detail and the ability to prioritize within a multi-tasking environment
In-depth knowledge, understanding and experience with Social Media Platforms (Instagram, Tiktok, YouTube, etc.)
Must be LA based.

Please send resumes for the position to hello@thealist.us

Director: Brand Partnerships & Experiential Marketing

About the job