VP of Marketing

We're looking for our first VP of Marketing to lead us through our next phase of growth. You'll be a key member of our executive team, partnering directly with our founders and leadership to define and execute a long-term brand and growth strategy. You will oversee the full marketing ecosystem: brand, digital, retail, product marketing, trade, and partnerships with full accountability for performance, team leadership, and cross-functional alignment.

Our brand is at an exciting inflection point. With strong momentum our next phase is about scaling brand awareness and activating our footprint to drive sales across all channels. We’re looking for a strategic marketing leader who can build a nationally recognized brand and lead the marketing engine needed for our next stage of growth.

This is a hybrid role based in Playa Vista (Tuesdays & Thursdays in-office).

What You’ll Own

Executive Brand & Growth Leadership

• Define and evolve De Soi’s long-term brand vision and category positioning
• Serve as strategic thought partner to founders on brand equity, cultural relevance, and expansion opportunities
• Build and execute a 1–3 year marketing roadmap aligned to revenue, distribution, and enterprise value goals
• Translate brand ambition into measurable growth plans across DTC, Amazon, retail, and on-premise
• Act as the executive steward of brand voice, visual identity, storytelling, and experiential world-building
• Shape founder participation across launches, content, PR, retail activations, and collaborations

Revenue & Channel Ownership

• Own full marketing P&L and budget allocation across channels
• Lead DTC (Shopify + Amazon) growth strategy, including CAC, LTV, retention, subscription, and profitability
• Build omnichannel strategy across retail, retail media, and on-premise
• Oversee trade marketing and retail storytelling in partnership with sales leadership
• Ensure marketing investments drive measurable velocity, sell-through, and sustainable margin

Product Innovation & Portfolio Strategy

• Lead marketing input into product innovation pipeline and whitespace identification
• Partner on portfolio expansion, naming, packaging, positioning, and go-to-market sequencing
• Implement disciplined consumer research and insight development
• Ensure new product launches are brand-building and commercially viable

Team & Organizational Leadership

• Lead and develop internal marketing team (currently 2 FTEs + contractors + agencies)
• Evaluate org design as the business scales
• Build systems, processes, and KPIs that elevate marketing performance
• Manage agency ecosystem across paid media, creative, PR, Amazon, and influencer

Create a high-accountability, high-creativity culture

Who You Are

Required

• 10+ years of progressive marketing leadership experience
• Experience scaling a celebrity-founded or personality-driven brand
• Experience leading brand through rapid growth and/or category creation
• Proven P&L ownership across DTC and retail channels
• Experience managing teams and agencies at scale
• Strong executive presence and ability to influence cross-functionally

Ideal

• Experience in CPG, beauty, fashion, lifestyle, or adjacent consumer categories
• Deep understanding of influencer ecosystems and cultural marketing
• Experience navigating both early-stage scrappiness and structured scaling
• Strong intuition for brand world-building paired with data fluency

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