Marketing Specialist (Bikes and Motorcycles)

Are you a passionate and results-driven marketing professional with a love for motorcycles and bicycles?

Working closely with a leading global manufacturer in the motorcycle and bicycle components sector, widely recognized for its innovation, quality, and performance. We are seeking a Marketing Specialist to lead the brand of our client in the North American market. This is a full-time, hybrid role based in Orlando, Florida, reporting directly to the CEO & Marketing Director at the headquarters in Spain.

Responsibilities

1. Prepare and execute comprehensive marketing plans, including innovation, distribution, and communication strategies (online, offline, point of sale, PR, sponsorship, events, content marketing, and social media and influencer marketing).

2. Manage external communications: draft local press releases, contact with specialized media outlets in the sector, monitor media appearances (clipping), adapt press advertisements, agree with Global Marketing on the online communications strategy, maintain and update the local website, create local content for newsletters, etc.

3. Community manager: digital image management, social media positioning, forum monitoring and feedback, and managing alerts.

4. Manage presence at trade shows and industry events: Propose a plan for external events and coordinate the organization of events and trade shows.

5. Manage the sports sponsorship circuit: monitoring and managing the budget and sponsorship activities, as well as orders and logistics associated with shipping the materials to be delivered.

Position requirements

• Bachelor's degree in Marketing or Communication.

• Minimum of 5 years of experience in a Marketing or Communication role.

• Solid knowledge of digital marketing tools and platforms, including social media, SEO, SEM, and web analytics.

• Availability to travel as needed to attend brand-related competitions and events.

• Demonstrated creativity and strong organizational skills.

• Proactive and self-motivated with a strong sense of initiative.

• Results-oriented mindset.

• Passion for the motorcycle and/or bicycle sector.

• Advanced English proficiency.