Specialist, Influencer, Creator & Entertainment Marketing

Frisco, TX Job ID 134450 Job Category Marketing Job Level Individual Contributor Position Type Full-Time

Job Overview: The Specialist, Influencer, Creator & Entertainment Marketing will support influencer-first, creator-driven programs that support brand relevance, engagement, and cultural momentum. This role specializes and supports end-to-end influencer and creator partnerships and collaborates closely with brand, agencies, and cross-functional partners, to deliver relevant, impactful campaigns that align with business objectives and resonate with consumers.

Key Responsibilities

• Support day-to-day relationships with influencers and creators, assisting with discovery, onboarding, brief distribution, content coordination, approvals, and execution

• Research and help maintain a pipeline of brand-fit, brand-safe influencers and creators aligned to campaign objectives

• Assist with gathering rate information, organizing deliverables, and supporting negotiations for usage rights and partnership terms

• Help draft creative briefs and provide feedback to creators to ensure content aligns with brand guidelines and platform best practices

• Coordinate content reviews and revisions; support live monitoring to ensure accuracy, FTC compliance, and proper calls-to-action

• Track deliverables and maintain campaign trackers; assist with performance reporting, insights gathering, and KPI measurement

• Partner cross-functionally with brand, social, media, legal, finance, and agency teams to support contracts, compliance documentation, invoicing, and payment processing

• Support collaboration with PR and communications teams to align influencer content with broader brand messaging

• Assist with budget tracking and invoice management for influencer programs and agency scopes

• Monitor influencer, creator, entertainment, and social platform trends; proactively share relevant insights with the team Total Rewards:

• Salary Range: $55,700–82,000

• Actual placement within the compensation range may vary depending on experience, skills, and other factors

• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement

• Annual bonus based on performance and eligibility

Requirements:

Bachelor’s degree in Communications, Marketing, Journalism, English, or related field (or equivalent experience)

• 1–2 years of relevant experience in influencer marketing, social media, digital marketing, communications, or related fields (internships included)
• Familiarity with key influencer and creator platforms and technologies (e.g., creator discovery tools, social analytics platforms, content management systems)
• Proficiency in reporting and analysis, with the ability to compile campaign results, track KPIs, and translate data into clear insights
• Strong organizational skills with the ability to manage multiple projects and timelines simultaneously
• Clear written and verbal communication skills
• Detail-oriented with a strong focus on accuracy and follow-through
• Collaborative mindset with the ability to work effectively across cross-functional teams Company Overview:

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed, and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team anchored in our values. Together, we have built a leading beverage company in North America offering hot and cold beverages at scale. Whatever your area of expertise, at KDP you can be part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us? We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired, and appreciated at work.