Communications Coordinator

SUMMARY

The mission of Visit Fresno County, a destination marketing organization, is to promote the Fresno/Clovis region to all travel markets. In partnership with the hospitality industry, Visit Fresno County generates increased visitor spending, local tax receipts and job development. Under the direction of the Director of Marketing, the Communications Coordinator performs and develops a variety of marketing-related duties for the organization. These duties include but are not limited to sharing Visit Fresno County’s brand mission through compelling storytelling and coordinating with key industry and media partners.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Work with the Director of Marketing to implement communications strategy to promote organization’s brand messaging, identify key target markets, and assist with monitoring public perception
• Develop periodic destination updates for distribution to community partners, stakeholders and public
• Write press releases and develop pitches for journalists in partnership with the Director of Marketing
• Develop relationships with Visit California to coordinate content submissions
• Work with the Director of Marketing to research and source social media content creators, influencers and coordinate yearly in-market media trip
• Research and develop database of new and potential businesses (attractions, restaurants, etc.) and events for future features
• Work with the Brand & Media team to produce Visit Fresno County newsletter and run monthly analytics report
• Work with the Vice President to maintain Visit Fresno County’s Destination Builders hospitality training program
• Collaborate with Vice President to develop member reports

ESSENTIAL QUALIFICATIONS

• Minimum of 2 years of experience in communications or public relations
• Bachelor’s degree or comparable experience preferred to provide knowledge of best practices for communications or public relations
• Exceptional writing and editing skills
• Strong verbal communication skills
• Knowledge and experience reviewing and interpreting data analytics
• Ability to adapt, learn and understand Visit Fresno County’s brand and goals
• Work in a team and foster positive morale with coworkers and clients
• Detail-oriented and strong organization and time management skills

Job Type: Full-time

Pay: $23.00 - $26.00 per hour

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Creative writing: 2 years (Required)
• Project coordination: 2 years (Required)

Ability to Commute:

• Fresno, CA 93710 (Required)

Work Location: In person