Marketing Specialist (In-Store Communication)

The Opportunity null

You Will

Campaign Strategy & Execution

• Collaborate with internal teams, cross-functional partners, and external agencies to plan and execute integrated marketing campaigns
• Own end-to-end campaign delivery, including content planning, execution, optimization, and performance reporting
• Track and analyze KPIs to drive data-informed improvements

Social Media & Content Development

• Develop and manage social media strategy for general market and multicultural audiences
• Create and oversee content across Instagram, TikTok, YouTube, WeChat, and RedNote
• Conduct photo and video shooting, editing, and copywriting
• Ensure content is culturally relevant, brand-aligned, and supports business objectives

Media, Influencer & Community Relations

• Build and maintain relationships with U.S. media, influencers, freelancers, and community partners
• Support media outreach, influencer collaborations, sponsorships, and industry events
• Execute community activations to strengthen brand awareness and local presence

Digital & Paid Media

• Develop and manage owned and paid media strategies across Google Ads, Meta, WeChat, RedNote, and other relevant platforms
• Oversee media planning, budget allocation, execution, and performance tracking
• Continuously optimize campaigns to maximize reach, engagement, and ROI

Event Activations

• Plan and execute marketing and community events
• Manage budgets, timelines, vendors, contracts, and on-site logistics Ensure events align with brand standards and business goals

You Should Have / Be

• A bachelor’s degree in Marketing, Business Administration or related discipline from an accredited university/college.
• 3+ years of hands-on marketing experience across multiple channels, including social media, digital marketing, and performance-based campaigns.
• Strong content creation capabilities, including creative copywriting and short- and long-form video production/editing for social platforms.
• Experience leveraging AI tools and basic marketing automation workflows to improve efficiency and content output.
• Excellent written and verbal communication skills in English, with the ability to develop compelling marketing content and engage directly with customers. Fluency in Chinese, Filipino/Tagalog, Vietnamese, or Korean is highly preferred to support multicultural marketing initiatives.
• Established relationships with influencers and social media within the food retail, lifestyle, or business sectors are a strong asset.
• Self-driven and resourceful, with strong problem-solving skills, attention to detail, and the ability to work independently in a fast-paced environment.
• Able to work independently as well as in a team environment. Excellent verbal and written communication skills and demonstrates excellent time management skills.

Physical Requirements

• This position primarily requires the ability to remain in a stationary position at a desk or workstation for extended periods while using a computer and telephone.
• Ability to stand and walk for extended periods during store visits, events, and activations.
• Prolonged periods of sitting and working on a computer.
• Ability to lift and carry up to 25 pounds for event materials, marketing displays, or promotional items.
• Ability to operate standard office equipment and basic photo/video production equipment.
• Ability to operate a computer, keyboard, and other office equipment, including printers, copiers, and telephones, requiring repetitive hand, wrist, and finger movements and fine motor control.

Benefits

Shift 5-day work week (Monday to Friday), 9:00am – 5:30pm (Actual working hours may vary slightly by department, depending on operational needs.)

Safety Statement Safety continues to be T&T Supermarket’s top priority. We’ve established health and safety policies and measures to ensure our Stores, Food Processing & Production Centers and Warehouse & Distribution are as safe as possible.

T&T Supermarket is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender, gender identity, age, veteran status, non-disqualifying physical or mental disability, or any other applicable characteristics protected by law.