Supervisor of Influencer Marketing

Who We Are

Autumn Communications is a full-service public relations and marketing firm with offices in New York City and Los Angeles. We specialize in developing compelling campaigns that amplify brand awareness, engage customers, and drive demand for our clients.

What We Need

We’re looking for an influencer supervisor with strong paid social experience to lead creator partnerships while optimizing performance-driven campaigns across social platforms. This role is ideal for someone who understands both influencer strategy and paid media , and can translate creator content into high-performing paid campaigns that drive measurable results. The Influencer supervisor will work closely with internal teams and brand partners to develop influencer strategies, manage creator relationships, and oversee the paid amplification of influencer content across platforms including Meta and TikTok.

Location: Must live in the greater Tri-State area or LA area with access to our office 2 days a week.

What You’ll Do

• Lead influencer strategy and execution across beauty, lifestyle, and wellness clients, including seeding, paid campaigns, and tentpole activations
• Manage influencer vetting, outreach, negotiation, and contracting in collaboration with internal teams
• Develop strategic influencer briefs and ensure creative deliverables align with client goals and brand messaging
• Maintain strong relationships with creators, talent agents, and influencer platforms
• Oversee day-to-day client communications and reporting; ensure programs run on time, on budget, and above expectations
• Monitor cultural trends, social moments, and talent movement to recommend timely influencer opportunities
• Collaborate with PR and creative teams to ensure influencer and content strategies are integrated and cohesive
• Analyze performance and prepare recap reports with actionable insights and recommendations
• Support new business pitches by identifying influencer talent, crafting creative ideas, and contributing to proposal development
• Mentor and manage junior team members, supporting growth and performance
• Manage and optimize paid social campaigns across Meta (Instagram/Facebook) and TikTok
• Implement and manage pixel tracking and conversion tracking to ensure accurate attribution
• Develop and manage audience segmentation strategies , including lookalike audiences and retargeting pools
• Monitor and optimize campaigns based on key performance metrics including CTR, CPA, and ROAS
• Collaborate with internal teams and creators to develop high-performing paid social creative
• Build and manage testing frameworks to continuously improve campaign performance
• Identify winning influencer content and scale through paid amplification
• Analyze campaign data and present performance insights and recommendations to clients and internal teams

What You’ll Bring

• 7-8 years of experience in influencer marketing, paid social, or digital marketing
• Hands-on experience managing paid social campaigns across Meta and TikTok
• Strong understanding of pixel implementation, tracking, and conversion optimization
• Experience working with influencer and creator content in paid media environments
• Strong analytical skills and ability to interpret campaign performance data
• Experience working in an agency or fast-paced brand environment preferred

What We Offer

• Comprehensive health care and wellness plans
• A 401(k) Savings Plan
• Unlimited Paid Time Off (Personal, Sick, Vacation) and Summer Fridays