Marketing Manager – Retail / Seasonal Retail Location: Bay Area, CA

We are a rapidly growing specialty retail company expanding across the Bay Area with a focus on party supplies, seasonal celebrations, and event-related products. Our company plans to open multiple stores in California and scale nationwide in the coming years.

We are looking for a hands-on Marketing Manager with experience in retail or seasonal retail environments such as Party City, Spirit Halloween, Five Below, Target, or similar consumer retail brands.

Key Responsibilities

• Plan and execute seasonal marketing campaigns tied to major holidays and events such as Back-to-School, Halloween, Christmas, Valentine’s Day, and Black Friday
• Drive store traffic through social media marketing (Facebook, Instagram, TikTok), influencer collaborations, and digital promotions
• Lead local store marketing initiatives including community events, store openings, and regional promotions
• Develop creative campaigns to increase customer engagement and brand awareness
• Analyze sales data, campaign ROI, and marketing performance to continuously optimize strategy
• Create promotional content, product messaging, and marketing copy for both digital and in-store campaigns

Qualifications

• 2+ years of marketing experience in retail, specialty retail, or seasonal retail
• Experience with social media marketing and digital campaigns
• Strong copywriting and campaign planning skills
• Ability to identify consumer trends and turn them into effective marketing ideas
• Strong analytical mindset with experience reviewing marketing performance data
• Experience supporting multi-store retail environments is a plus

Preferred Background

Candidates with experience from companies such as Party City, Spirit Halloween, Five Below, Target, or other fast-paced retail chains are highly encouraged to apply.

Ideal Candidate

• Creative and entrepreneurial mindset
• Comfortable working in a fast-growing retail expansion environment
• Excited to help build a scalable retail brand with long-term growth opportunities

Job Type: Full-time

Pay: $80,000.00 - $180,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Work Location: On the road