Marketing Director

Position Overview

Dr. Sheila Farhang of Avant Dermatology & Aesthetics is seeking a highly creative, self-directed, and strategic Marketing Director to lead and execute all marketing initiatives across our medical, aesthetic, media, and product platforms. This is a hands-on, on-site role responsible for building and elevating the brand presence of:

· Avant Dermatology & Aesthetics

· upcoming Product launch

· Our Beverly Hills clinic collaborations

· Dr. Farhang’s media appearances

· The Derm Approved podcast

This role requires someone who can think strategically while executing tactically — from high-level campaign development to filming and editing Instagram Reels on an iPhone.

Key Responsibilities

Brand & Strategic Marketing Leadership

· Develop and execute comprehensive marketing strategies and outreach for Avant Dermatology & Aesthetics.

· Lead the branding and launch strategy for Dr. Farhang’s upcoming product line.

· Develop marketing campaigns for the Beverly Hills location, including local visibility and PR outreach.

· Ensure cohesive messaging across medical dermatology, aesthetics, retail, and media platforms.

· Track KPIs and adjust strategy based on performance analytics.

Social Media Strategy & Content Creation

· Social media strategy across Instagram, TikTok, YouTube, and emerging platforms.

· Create, film, edit, and post content (primarily short-form video).

· Confidently use:

o CapCut

o In-app editing tools

o iPhone-based filming

· Develop educational, promotional, and personality-driven content.

· Build engagement and community growth organically and through paid ads.

· Maintain a consistent posting calendar and brand voice.

Advertising & Campaign Development

· Create and manage paid ad campaigns (Meta, Instagram, Google, etc.).

· Design promotional campaigns for:

o Aesthetic treatments

o Product launches

o Monthly specials

o Events

· Coordinate creative assets (photo, video, graphics).

· Oversee ad performance and ROI tracking.

Product Marketing

· Lead launch campaigns for Dr. Farhang’s product line digitally.

· Develop promotional materials for online retail.

Public Relations & Media

· Support and travel for media appearances in Los Angeles.

Events & Experiential Marketing

· Plan and execute in-office and off-site events.

· Coordinate influencer collaborations.

· Oversee event marketing from concept to execution.

· Create pre-event buzz and post-event content.

Qualifications

· 3+ years in marketing (healthcare, aesthetics, beauty, or personal brand preferred).

· Strong understanding of social media growth strategy.

· Experience filming and editing short-form video content.

· Proficient in CapCut (or similar), and mobile content creation.

· Experience managing paid advertising campaigns.

· Comfortable working directly with a physician founder and being on camera when needed.

· Strong organizational skills and ability to manage multiple brands simultaneously.

· Self-starter who thrives without micromanagement.

Ideal Candidate

· Highly creative but also data-driven.

· Comfortable in both clinical and luxury beauty environments.

· Able to move quickly and adapt to trends.

· Professional, polished, and media-savvy.

· Excited to build a growing brand with national visibility.

· Willing to travel part-time to Los Angeles for media and podcast-related responsibilities.

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Health insurance
• Paid time off

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 3 years (Preferred)

Work Location: In person