Marketing Specialist

Bao's Pastry

Full-time

Flushing, NY, US

$55k - $75k

About the job

Company Overview
Bao’s Pastry is bringing authentic Chinese pastries to North America. We are looking for a creative and driven Marketing Specialist to help grow brand awareness and customer engagement.

Responsibilities

  • Plan and execute marketing campaigns and promotions
  • Manage social media platforms (Instagram, Xiaohongshu, TikTok, etc.)
  • Collaborate with influencers and local communities
  • Create marketing materials for store events and product launches
  • Analyze campaign performance and customer feedback
  • Coordinate marketing activities for store openings

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field
  • 2+ years marketing experience
  • Strong social media and digital marketing skills
  • Excellent communication and creative thinking

Preferred

  • Experience in restaurant or food industry
  • Bilingual English / Chinese

Pay: $55,000.00 - $75,000.00 per year

Work Location: In person