Bridal Social Media Content Creator

About the Role

This role is the voice, pulse, and personality of Tailored in White online. As our

Social Media Manager, you'll shape how our brand is seen, loved, and shared across

digital platforms. You won’t just post content—you’ll spark conversations, build

community, and drive authentic engagement that converts followers into loyal clients

and fans. You’ll lead strategy and execution, identify trends, craft stories, and create

moments that matter. This role requires a mix of creative thinking, strategic planning,

and real-time adaptability to keep us relevant, bold, and inspiring in everything we

share.

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Who We Are

Tailored in White is a premium bridal alterations company that masters the art of fit.

We use each bride’s body as our canvas, sculpting couture-level alterations to transform

gowns into wearable art. We’re trusted with some of the most exclusive and delicate

dresses in the industry—because we know how to treat each one like it’s the only one.

We're equally passionate about preserving our craft, educating future tailors, and

building a culture of excellence, inclusivity, and growth. At Tailored in White, the team

comes first—because when the team thrives, our brides do too.

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What You Bring to the Table

You’re the kind of person who:

• Create and maintain the brand’s voice and visual identity across all platforms
• Develop and execute monthly content calendars in alignment with marketing and

seasonal business goals

• Post daily content (Reels, Stories, Carousels, etc.) with high engagement potential
• Manage direct messages and comments with warmth and professionalism
• Respond quickly to trends and viral moments that align with our mission Plan and execute social media campaigns (organic and paid) to drive traffic and

bookings

• Collaborate with internal teams for photography, client stories, promotions, and

events

• Monitor analytics, engagement rates, follower growth, and campaign performance
• Present weekly social performance updates with insights and recommendations
• Maintain influencer and ambassador relationships

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A Day in the Life

• Strong emotional intelligence with the ability to connect and communicate with a diverse audience
• Passion for community-building and storytelling
• Ability to spot trends early and create relevant, brand-aligned content
• Confident in analytics, reporting, and data-driven decision making
• A sense of urgency, ownership, and love for bridal fashion
• Familiarity with Canva, Meta Business Suite, TikTok editing tools, and scheduling

platforms

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Key Performance Indicators (KPIs)

We don’t just care about what you do—we care about how well you do it. These KPIs

are part of how we measure impact and reward excellence:

Follower Growth: 10% MoM increase on Instagram and TikTok

Engagement Rate: Maintain 5–8% engagement rate across platforms

Leads/Bookings via Social: Minimum of 50 bookings/month sourced from social

media

Content Output: 5–7 posts per week, 3–5 stories per day, 2 Reels per week

Conversion Rate from Link in Bio/DM: Track and improve conversions from social

to appointment Community Response Time: Respond to 95%+ of DMs/comments within 24

hours

Influencer UGC: Partner with 2–3 creators or bridal partners monthly

You’ll receive regular coaching, performance check-ins, and access to

resources to help you hit (and exceed) your targets.

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What’s in it for you

You bring your best—and we invest in it. Here’s what we offer in return:

• The opportunity to build a strong brand voice that resonates nationwide
• A creative and collaborative team that values new ideas
• A front-row seat to the wedding industry with a chance to shape trends
• A flexible and empowering work environment with clear growth potential
• The satisfaction of helping women feel confident and beautiful through powerful storytelling
• Regular recognition and performance incentives tied to growth and engagement
• The ability to own your creative strategy and drive real community impact

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Ideal Candidate Background

Roles that align well with this position include:

• Experience creating and executing social strategies across Instagram, TikTok, and Pinterest
• Strong portfolio of engaging social content (reels, stories, posts, campaigns)
• Familiarity with brand-building in the fashion, beauty, or bridal industries
• Proficiency in analytics tools like Meta Insights, Later, or Sprout Social
• Background in content creation, photography, or short-form video editing
• Skilled in responding to trends while maintaining a consistent voice
• Deep understanding of community management and influencer engagement
• High emotional intelligence and a natural ability to connect with audiencesIf you love the idea of mixing style with strategy, process with people, and performance with purpose, this is your next move.

Pay: $26.00 - $30.00 per hour

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Work Location: In person