Influencer Relations Specialist
Full-time
Lanham, MD, US (Remote)
$65k - $70k
About the job
The Influencer Relations Specialist is responsible for the execution of complex, multi-creator influencer marketing campaigns that advance our clients’ missions to build awareness, engage new audiences, and drive action. This role owns the full campaign execution lifecycle, from creator selection through content development, campaign execution, and performance reporting. The ideal candidate is highly organized, detail-oriented, and thrives in a fast-paced, creative environment. They demonstrate strong judgment, an ability to identify emerging social media trends early, and a knowledge of influencer marketing strategies, platforms, and performance KPIs.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest marketing, data, and fundraising company in North America, serving the purpose-driven industry with clients across education, association, political, and commercial sectors.
1st Degree , a Moore company, is a communications and brand strategy partner for purpose-driven organizations. We shape brand storytelling across media, influencers, and emerging channels to build awareness, trust, and long-term engagement that fuels growth. Our work goes beyond campaigns. We partner closely with our customers to clarify their brand, reach the right audiences with purpose, and create meaningful experiences that support fundraising, advocacy, and mission success.
For more information about 1 st Degree and Moore, please visit www.1stdegree.com and www.wearemoore.com .
Your Impact:
- Contribute to influencer marketing plans that align with client goals, audience strategy, and campaign success metrics.
- Partner with internal strategy, creative, legal, and finance teams to ensure campaigns are executed smoothly and align with overall client strategy and operational requirements.
- Collaborate with and guide Influencer Relations Coordinator(s) to vet, recommend, and approve mission-aligned creators based on authenticity, audience quality, brand-safety considerations, and overall campaign fit.
- Oversee day-to-day execution of influencer campaigns across multiple client accounts, managing timelines, creator communications, deliverables, and client updates to ensure campaigns are delivered on time, on budget, and aligned with client objectives.
- Lead creator sourcing and relationship management, including vetting mission-aligned influencers, overseeing outreach, negotiation, and contracting, and building long-term relationships with creators and their representatives.
- Review and approve influencer content to ensure all contracted deliverables are posted on schedule, comply with platform and FTC guidelines, and campaign requirements.
- Monitor campaign performance in real time and identify opportunities to optimize creator participation, posting schedules, or content strategy.
- Analyze campaign results and translate insights into clear client-ready reports and presentations with performance analysis, learnings, and strategic recommendations. Perform other duties as required.
Your Profile:
- Bachelor’s degree in marketing, Communications, or related field.
- 3+ years of experience in influencer talent management, campaign design, or campaign execution, either through a marketing agency or a corporate brand.
- Exceptional organizational skills with strong attention to detail.
- Excellent verbal and written communication skills.
- Must be self-motivated, detail-oriented, dependable, and proactive.
- Must be able to multitask and able to consistently manage 3+ projects at a time.
- Must be comfortable working for an agency.
- Creative problem-solver and proactive team player.
- Demonstrated ability to adapt to shifting priorities, demands, and timelines.
- Strong analytical and problem-solving capabilities.
- Collaborative, positive, and eager to learn.
- Experience creating presentation decks using Google Slides, Canva, or PowerPoint required. Proficient in Microsoft Office Suite.
How We’ll Support You:
- Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
- Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
- To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
- Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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