Growth Marketing Specialist | Fitness & Lifestyle Brand

Meal Prep Sunday is seeking a detail-oriented, data-driven Growth Marketing Specialist to join our marketing team. This role focuses heavily on conversion rate optimization (CRO), marketing funnel analysis, and performance testing to help us convert more visitors into loyal customers.

You will play a key role in analyzing and improving every stage of our marketing funnel—from social media and paid ads to landing pages, order pages, and email campaigns. Your work will help identify conversion opportunities, reduce friction in the customer journey, and improve overall marketing performance.

Our mission is to become the #1 nationwide fitness meal prep service, expanding into supplements, wellness products, and influencer-driven content. This position offers the opportunity to work closely with our marketing, creative, and performance teams to continuously test, learn, and improve how customers discover and purchase from Meal Prep Sunday.

This is a fast-paced, results-driven role where data and experimentation guide decision-making. Your work will directly influence how we scale campaigns, improve customer acquisition, and grow the brand.

Job Type: Full-time

Schedule: 8-hour Day shift, Monday to Friday

Salary: $24.00 – $30.00 per hour

Location: In-person (Vista, CA)

Key Responsibilities

• Analyze Marketing Funnels: Track daily and weekly performance across the marketing funnel, including landing pages, paid ad traffic, email campaigns, and social media conversions.
• Identify Conversion Opportunities: Detect friction points and drop-offs in the customer journey—particularly on landing pages and order pages—and recommend improvements to increase conversions.
• Run A/B Tests: Develop hypotheses and execute A/B tests or experiments to improve conversion rates and overall marketing performance.
• Monitor User Behavior: Use analytics and behavior tools (Google Analytics, Hotjar, Microsoft Clarity, etc.) to understand how users interact with our website and campaigns.
• Track KPIs & Performance Metrics: Monitor key marketing metrics including conversion rates, funnel progression, and campaign performance.
• Research Competitor Funnels: Analyze competitor marketing funnels, landing pages, and user flows to identify opportunities and best practices.
• Collaborate With Marketing Team: Work closely with marketing coordinators, designers, media buyers, and content creators to implement improvements and launch tests.
• Report Insights & Recommendations: Communicate performance insights and optimization ideas that help improve marketing effectiveness and customer acquisition.

Required Skillset

• 2+ years of experience in growth marketing, digital marketing, analytics, or conversion optimization
• Strong understanding of conversion rate optimization and marketing funnels
• Experience with analytics and user behavior tools (Google Analytics, Hotjar, Clarity, etc.)
• Familiarity with A/B testing and experimentation frameworks
• Ability to analyze marketing performance and communicate insights clearly
• Highly organized with strong attention to detail
• Comfortable working in a fast-paced, performance-driven environment
• Proactive mindset with strong problem-solving abilities

What Will Set You Apart

• Experience optimizing e-commerce or subscription-based funnels
• Hands-on experience running A/B tests on landing pages or checkout flows
• Familiarity with landing page builders or CMS platforms
• Experience analyzing paid traffic performance and campaign conversions
• Interest in fitness, wellness, or lifestyle brands

Our Benefits

• Flexible schedule options to support work-life balance
• Paid vacation and sick days
• Paid training and professional development opportunities
• Referral bonus program
• Employee discounts on Meal Prep Sunday services
• 401(k) retirement plan eligibility
• Health insurance

Ability to Commute:

Vista, CA 92081 (Required)

On site role, no exceptions.

Pay: $24.00 - $30.00 per hour

Benefits:

• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Referral program
• Retirement plan

Application Question(s):

• How many years of experience do you have working with conversion rate optimization (CRO), analytics, or performance marketing?
• Which analytics or CRO tools have you used?
• Have you ever run A/B tests on landing pages, checkout flows, or ad funnels?

Ability to Commute:

• Vista, CA 92081 (Required)

Work Location: In person