Social Media Specialist

Do you love dogs, cats, rabbits? And talking about them online? TRIXIE Pet Products is looking for a Social Media Specialist to help bring our brand to life across social media. This role supports the day-to-day execution of our social media strategy while helping showcase the products that keep pets happy and engaged.

This is an excellent opportunity for a recent graduate or early-career marketer who wants hands-on experience managing brand social media channels, creating engaging content, and learning how social media supports product marketing and ecommerce growth.

Position Overview

We are seeking a motivated and creative Social Media Specialist to support daily social media operations across multiple platforms. This position will help manage the social media content calendar, assist with campaign execution, and create engaging content that connects pet lovers with the TRIXIE brand.

This role works closely with the marketing team to support product launches, promotional campaigns, and community engagement initiatives across Instagram, Facebook, LinkedIn, and other emerging platforms.

Candidates who have managed social media accounts for a school organization, internship, small business, or personal brand are encouraged to apply.

We especially welcome candidates who actively create content on social platforms and enjoy experimenting with new formats such as Reels, TikTok videos, and short-form storytelling.

This role focuses on hands-on content creation and daily platform management.

Key Responsibilities

• Create engaging social media content including captions, images, reels, short-form videos, and stories
• Schedule and publish posts across platforms using social media management tools
• Maintain and help manage the social media content calendar in collaboration with the marketing team
• Support social media campaigns tied to product launches, promotions, and seasonal marketing initiatives
• Monitor social media channels for comments, messages, and brand mentions
• Engage with followers and respond to questions in a timely and professional manner
• Identify opportunities for user-generated content and influencer collaboration
• Track basic performance metrics such as engagement, reach, and post post-performance
• Assist in compiling social media performance insights for internal reporting
• Coordinate with internal teams to ensure accurate product messaging and brand consistency

Qualifications/Skills

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or graduating soon)
• Strong interest in social media marketing, digital storytelling, and content creation
• Familiarity with major platforms including Instagram, Facebook, TikTok, LinkedIn, Pinterest, and YouTube
• Basic graphic design or video editing skills (Canva preferred; Adobe tools a plus)
• Strong written communication skills and attention to brand voice and tone
• Highly organized and able to manage multiple tasks and deadlines
• Experience managing social media for a student organization, internship, small business, or personal project is strongly preferred
• Basic understanding of social media analytics and engagement metrics
• Interest in marketing, retail, ecommerce, or consumer products
• Comfortable staying current with social media trends, emerging platforms, and new content formats
• Passion for pets is a big plus

Pay: $39,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: Hybrid remote in Fort Worth, TX 76140