Social Media and Marketing Manager

Overview

Fashion brand SELKIE is seeking their next Social Media and Marketing Manager! This position is responsible for driving organic revenue growth through strategic content development, organic social expansion, and influencer optimization. This role leads the planning and execution of organic marketing initiatives across social and email channels, translating creative direction into cohesive, high-performing storytelling.

The Social media manager leads structured campaign rollouts that extend the life and reach of brand content, ensuring each collection, event, and seasonal moment receives sustained, narrative driven exposure. Operating alongside the Head of Content and Growth Marketing Manager, this role translates creative vision into measurable business outcomes across organic channels. Success is defined by organic revenue lift, improved influencer ROI, and establishing TikTok as a scalable growth channel alongside Instagram.

Above all, this role supports Selkie’s growth while protecting its artistic integrity and reinforcing its position as an art led, story driven brand in a premium space.

Duties

• Develop and implement comprehensive social media strategies aligned with brand goals to increase engagement and followers across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media advertising campaigns on platforms like Facebook Advertising and Google Analytics to optimize reach and ROI.
• Monitor social listening tools to analyze brand sentiment, track industry trends, and gather insights for continuous improvement.
• Engage actively with followers by responding to comments, messages, and reviews to foster community relationships and enhance brand loyalty.
• Coordinate public relations efforts by crafting press releases, managing media inquiries, and maintaining positive relationships with journalists and influencers.
• Utilize scheduling tools such as Hootsuite and Buffer to plan posts efficiently while maintaining a consistent brand voice.
• Conduct keyword research for content optimization to improve SEO performance on web pages and blog posts related to marketing campaigns.
• Analyze web analytics data from Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Oversee branding initiatives ensuring visual consistency across all digital channels while supporting e-commerce activities through targeted digital marketing efforts.
• Collaborate with cross-functional teams including sales, design, and product development to align marketing initiatives with business objectives.

Requirements

• Proven experience in social media management coupled with a strong understanding of social media marketing strategies.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Hands-on experience with social listening tools, Hootsuite, Buffer (application), Facebook Advertising, Google Analytics, and web analytics platforms.
• Knowledge of SEO best practices along with keyword research techniques to enhance content visibility.
• Skilled in content creation including photography, video editing, proofreading, and branding development.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Excellent communication skills with a knack for relationship management across diverse audiences.
• Familiarity with e-commerce platforms and digital marketing channels is a plus. Join us as we elevate our brand’s voice through innovative digital storytelling! This paid position offers an exciting opportunity for passionate marketers eager to make a real impact in the digital space while advancing their careers in a vibrant environment dedicated to growth and creativity.

Pay: $80,000.00 - $90,000.00 per year

Work Location: In person