Sr. Marketing Specialist (Performance)

Job Summary

This role will be responsible for developing, executing, and optimizing campaigns that drive customer acquisition, online sales, and in-store traffic for our U.S. business. The ideal candidate combines analytical rigor with creative problem-solving, thrives in fast-paced startup environments, and has a deep understanding of how to scale full-funnel media programs from the ground up.

What You’ll Do

• Develop full-funnel paid media strategies across Paid Social, Paid Search, Display, Cross-Network, Affiliates, Email, and SMS to meet both e-commerce and offline store KPIs
• Translate brand and promotional priorities into actionable campaign plans aligned with U.S. market goals
• Manage media budget allocation and forecasting, ensuring ROI and efficiency targets are met
• Partner with HQ and local stakeholders to align on campaign messaging, audience segmentation, and reporting frameworks
• Oversee end-to-end campaign setup, execution, and optimization across Meta, TikTok, Google, and other relevant platforms
• Build and refine acquisition funnels by channel, optimizing for conversion rate, CPA, ROAS, and LTV
• Leverage cross-channel tracking (GA4, GTM, Amplitude, etc.) to improve attribution accuracy and budget efficiency
• Test and iterate creatives, landing pages, and audience strategies to maximize performance
• Establish a robust performance marketing dashboard with clear metrics for online and offline contribution
• Analyze and report campaign results weekly and monthly, highlighting insights, learnings, and next steps
• Collaborate with cross-functional teams to measure the impact of digital on physical store visitation
• Own performance forecasting, including traffic, conversion, and revenue estimates by channel
• Work closely with creative, brand, influencer, and analytics teams to ensure consistent messaging and creative alignment
• Manage external media agencies or vendors as needed, setting clear objectives and evaluating performance
• Collaborate with the CRM and membership teams to integrate paid efforts with retention, loyalty, and promotional programs

Qualifications

• 5-8 years of experience in performance or growth marketing, ideally in beauty, retail, or e-commerce
• Proven track record of managing multi-million-dollar budgets and scaling paid campaigns profitably
• Hands-on experience in Meta Ads Manager, TikTok Ads Manager, Google Ads, and analytics platforms (GA4, Amplitude, etc.)
• Strong analytical and quantitative skills, with the ability to build channel forecasts and measure incrementality
• Experience linking digital campaigns to in-store foot traffic or omni-channel performance a strong plus
• Familiarity with A/B testing, creative optimization, and funnel conversion logic
• Excellent communication and cross-functional collaboration skills

Pay: $85,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Work Location: In person