Community Relations Manager

Welcome to the MILK MAKEUP FAM:

At Milk Makeup, we’re all about cool clean beauty fueled by creativity. Born out of Milk, a creative hub in downtown New York City, innovation, self-expression, and community are at the heart of everything we do. We believe beauty isn’t about how you do your makeup, it’s what you do in it—and how you Live Your Look—that matters.

Who YOU are:

• Community connector : You’re always thinking about how to improve your and your community’s future. You’re passionate about building a global community where everyone can feel seen and inspired in beauty.
• Courageous but chill: Wherever you come from, you’re driven by the hardworking New York spirit that Milk embodies. You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You strive for quality, have fun doing it, and always have the greater good of the brand in mind.
• Fearlessly innovative: You’re not afraid to take calculated risks and enjoy problem solving. You’re down to disrupt the status quo and innovate in order to raise the bar. You value a forward-thinking space that encourages you to lead change, never follow.
• Champion of self-expression: You’re creative at heart and are always genuinely you . You live your look and want to grow with people who celebrate individuality.
• Inclusive + mindful: You believe an open mind is always the best place to start and value active listening. You embrace differences and help foster a safe working environment for yourself and your peers.

The Role:

The Community Relations Manager will grow Milk Makeup’s online and offline community, driving engagement, loyalty, and earned media value. This role blends strategy and execution – developing creative community programs while managing influencer relationships, product seeding, events, and engagement initiatives. Through 360 cross-functional collaboration with PR, marketing, creative, and operations teams, the Community Relations Manager will ensure a cohesive brand experience and optimize strategies based on campaign performance to drive conversion and ROI.

What YOU’ll do:

• Collaborate closely with the Director of PR & Community Engagement to develop and execute best-in-class community engagement strategies and initiatives, including events, paid influencer programs, product seeding, and creator partnerships.
• Manage end-to-end strategic partnerships with key creators to support product launches and business objectives, including product shipments, contract negotiations, briefing, content approvals, and payment processing.
• Proactively identify, nurture, and maintain strong relationships with creators, makeup artists, VIPs, and other key members of the Milk Makeup community.
• Plan and execute impactful creator events and experiences, managing guest lists, pre-event logistics, and on-the-ground execution.
• Develop and manage the cultural calendar and influencer engagement programming to ensure ongoing, meaningful interactions with the community that drive EMV and brand loyalty.
• Continuously source emerging creators and culturally relevant voices aligned with the brand.
• Work with cross-functional partners to ensure events and experiences deliver strong brand storytelling and meaningful creator engagement.
• Organize and maintain internal campaign tracking documents, influencer media kits, media briefs, talent rosters, and rate sheets.
• Support the communication and rollout of global community engagement initiatives, partnering closely with global agencies and local market teams to ensure consistent and impactful execution across markets.
• Drive 360 cross-functional collaboration with teams including Social, PR, Ecommerce, Growth, International, Retail, Operations, and Creative to align on community and creator campaigns and ensure integrated brand storytelling.
• Address community feedback and resolve issues quickly to maintain a positive, engaged brand community.
• Support operational processes including CreatorIQ management, maintaining the marketing calendar, managing creator product orders and restocks, and coordinating inbound community inquiries.
• Track, analyze, and report on key performance metrics for PR and community engagement campaigns, including EMV, engagement, reach, and creator performance, using insights to inform future strategy.
• Manage and mentor one intern, ensuring clear task delegation, feedback, and developmental support.
• Conduct market research to stay informed on industry trends, emerging platforms, and cultural moments relevant to our target audience.

We'd Like YOU to Have:

• 4-6 years of experience in influencer marketing, preferably in beauty, fashion, lifestyle, or consumer goods
• Proven success developing and executing creative strategies that drive measurable results across paid and organic channels
• Deep understanding of influencer marketing trends, content creation, and community-building tactics
• Strong project management skills, with the ability to juggle multiple campaigns and events simultaneously
• Advanced knowledge of CreatorIQ, EMV, and influencer performance metrics
• Excellent communication skills with the ability to negotiate, engage, and maintain positive relationships with influencers, creators, and key community members
• Strong analytical skills and experience using data to optimize campaigns and measure ROI
• Ability to work cross-functionally with creative, product, and marketing teams to execute successful campaigns and events.
• A highly organized, self-motivated, driven individual who thrives in a fast-paced, creative environment
• Passionate about the beauty industry and brand authenticity
• A natural networker with a deep understanding of the digital and influencer landscape, especially within the beauty industry
• A creative thinker with a focus on storytelling and community-driven initiatives

Why you’ll love being part of MILK MAKEUP:

• Flexible time off: We provide a generous PTO program, paid company holidays, summer fridays, and more.
• Health + wellbeing support: We offer a comprehensive benefits package that includes medical, dental, and vision insurance, a wellbeing reimbursement, wellbeing speaker series, and a 6% 401k company match.
• Family accommodations: We offer a generous parental leave program of up to 20 weeks of 100% paid leave to care for and bond with your child.
• Employee care: We offer employees 100% paid leave for up to 12 weeks following their own illness.
• Professional growth + development: We have a comprehensive program to support your growth at Milk Makeup, lunch + learns, DEI led training sessions, and a learning and development program.
• Hybrid work model: We provide flexibility to support individual work styles, balance business needs, and ensure we live our values. We have a strong (and chill!) office culture in Soho with a dog-friendly environment and a well-stocked kitchen of snacks and drinks.
• MMU swag: We want you to get familiar with our new drops and re-up on any of your fave products.