Brand Manager Marketing

Brand Manager Marketing

Job Location: RFI’s Stuttgart, Little Rock, or Jonesboro, AR. locations (Hybrid)

Reports to: Director of Marketing

RICELAND

FAMILY FARMER OWNED

Riceland Overview

Riceland Foods and its family farmers have provided the world with wholesome, nutritious rice since 1921. Grown in the United States, our rice is known for its high quality and versatility, and that's why Riceland has become a trusted brand around the globe. Riceland is a cooperative, which means we are owned by our 5,500 family farmer members who are also our stockholders and growers.

Company Mission Statement

Riceland, a farmer owned cooperative, helps farmers feed the world, sustainably.

Job Description

Riceland Foods is looking for a Brand Manager, Marketing. The Brand Manager will plays a key role in bringing this story to life—connecting consumers, retailers, and foodservice partners with the farmers behind our food.

This role blends brand strategy, creative storytelling, and data-driven marketing to grow awareness, drive demand, and position Riceland products as a trusted kitchen staple across retail, foodservice, and digital channels.

If you’re a marketer who loves food, storytelling, and building meaningful brands, this role offers the opportunity to shape how consumers experience American-grown rice.

Job Duties

Brand Strategy & Storytelling

• Shape and evolve the Riceland brand narrative, highlighting our farmer-owned cooperative heritage and farm-to-table story.
• Develop brand positioning and messaging that resonates with consumers, retailers, and foodservice partners.
• Identify growth opportunities through consumer insights, competitive analysis, and emerging food trends.

Campaigns, Content & Consumer Engagement

• Lead consumer marketing campaigns across social media, digital advertising, email marketing, and influencer partnerships.
• Own creative direction for brand storytelling across marketing channels.
• Develop inspiring culinary content—including recipes, cooking inspiration, and food storytelling that connects consumers with rice in new ways.

Culinary Content & Kitchen Days

• Lead hands-on Kitchen Days to develop recipes, capture food photography and video content, and generate consumer inspiration.
• Translate culinary content into marketing campaigns, social media storytelling, and retailer support materials.

Insights & Data-Driven Marketing

• Analyze retail performance using tools like IRI or similar data platforms.
• Turn consumer and market insights into actionable marketing strategies.
• Provide clear reporting and recommendations that guide brand growth.

Website Development and Maintenance

• Lead website strategy and development for consumer and customer-facing audiences
• Utilize SEO for website and content optimization
• Establish and maintain reporting metrics for all web-related activities through GA4 and other platforms

Product Launches & Sales Enablement

• Help develop go-to-market strategies for product launches and seasonal marketing initiatives.
• Create compelling sales materials including product sheets, insights decks, and marketing collateral.
• Ensure brand messaging aligns across marketing, sales, and eCommerce channels.

Cross-Functional Leadership

• Collaborate with Sales, R&D, Operations, and Leadership to bring marketing initiatives to life.
• Partner with agencies, creators, and internal teams to produce high-quality marketing assets.
• Manage timelines and priorities across multiple campaigns and projects.

What Success Looks Like

• A compelling and consistent Riceland brand story across consumer and customer channels
• Marketing campaigns that increase engagement, awareness, and product demand
• Successful product launches supported by clear and inspiring messaging
• Sales teams equipped with insights and brand tools that strengthen customer relationships
• Strong collaboration across teams to bring marketing initiatives to market efficiently

Why Join Riceland

At Riceland Foods, marketing is about more than promoting products—it’s about telling the story of the farmers who grow our food.

In this role, you’ll have the opportunity to:

• Shape the voice of one of America’s most trusted rice brands
• Work directly with the story of a farmer-owned cooperative
• Develop creative food and recipe content that inspires home cooks
• Collaborate across marketing, sales, and other cross-functional teams
• Influence how consumers experience American-grown rice

Education Requirements

• Bachelor's degree in marketing, business administration, communications, or related field preferred
• 2–5 years of experience in brand management, marketing strategy, or consumer marketing preferred
• Strong strategic thinking paired with creative storytelling ability
• Strong copywriting and editing skills
• Experience managing social media campaigns, paid media, influencers, and email marketing
• Ability to translate data and insights into actionable marketing strategies
• Excellent project management and cross-functional collaboration skills
• Familiarity with retail data platforms such as IRI or Nielsen preferred
• Experience with eCommerce platforms such as Shopify is a plus
• Experience with website management platforms such as Webflow is preferred

Company Benefits and Incentives

• Medical insurance with low premiums
• Free dental with medical insurance enrollment
• Vision insurance with low premiums
• Free basic life insurance, up to 3x basic annual earnings
• Voluntary term life (rates depends on the age and salary of the employee)
• Long term disability
• Free short-term disability
• Accident insurance, for unexpected healthcare expenses due to accidents
• Critical illness insurance
• Employee Assistance Program
• 401K with company match 4% of an employee’s 5%
• Paid training programs.

PTO & Paid Holidays

Riceland Foods is an Equal Opportunity Employer

Riceland Foods provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.