Integrated Marketing Manager

At Pursuit Spirits, we’re redefining the whiskey experience. Born from the creators of the award-winning Bourbon Pursuit podcast, we blend our deep industry knowledge with bold creativity to craft unique and high-quality American whiskeys that have captured the hearts of enthusiasts. We make whiskey for those who know good whiskey.

As a small dynamic team, we’re creating a movement. With our new visitor experience on Louisville’s historic Whiskey Row, we offer immersive one-of-a-kind experiences, hands-on educational sessions, a retail shop and a transformative cocktail and tasting bar for more people to join the pursuit.

Our Core Values

• We are obsessed with customer success. Our growth is anchored by every distributor, supplier and retail customer that believes in our pursuit.
• We don't take ourselves too seriously but we do seriously good work. Our passion delivers excellence by n improving ourselves professionally and personally and we have fun in the pursuit of making moments for others.
• We defy convention and are intentional in action. We continually reimagine ourselves in pursuit of what is next.
• We don't see problems, only solutions. We rely on each other as a team and are quick to resolve issues, while being empowered to make the best decisions with good intentions to further our pursuit.
• We may not agree but we're honest and build trust through accountability. We value diverse perspectives and take collective responsibility, while holding ourselves and each other accountable, in the lol of our shared goals.

Why Should You Come Work With Us?

• Be a Trailblazer: We aren’t some stodgy corporation. Work alongside a very small team of passionate individuals who want to shape the future of the whiskey experience in a fast-paced startup.
• Growth and Creativity: You won’t be stuck in a box. Collaborate in a fast-growing, dynamic company that encourages new ideas and creative freedom to discover new solutions.
• Best In Class: We don’t mess with mediocre. Play an integral part in delivering unforgettable moments for whiskey lovers through our products, storytelling, and visitor experience.
• Enjoy the Perks: Join a team that values work-life balance with opportunities for professional growth.

The Role

Pursuit Spirits is seeking an IntegratedMarketing Manager to lead the strategic and creative growth of our brand portfolio while curating captivating activations. This individual will act as the bridge between our production team, our visitor experience at Whiskey Row, and our growing national audience. You will be responsible for enforcing the brand’s voice, managing our public presence, and creating high-impact experiences that drive both foot traffic and sales.

Brand Leadership

• Maintain and enforce brand standards and positioning for Pursuit Spirits, Trial + Error, and the Whiskey Row Visitor Experience to ensure 360-degree consistency of our identity.
• Guide the visual and narrative direction across digital, print, merchandise, and on-site distillery experiences.
• Partner with sales, production, and executive leadership to ensure all marketing efforts reflect company-wide priorities and inventory goals.
• Research and lead the submission process for spirit and traveler awards to amplify marketing and PR efforts.

Event Programming

• Design and execute a year-round activation calendar for Trial + Error, including pairings, holiday events, and launch parties to drive consistent traffic.
• Cultivate high-value relationships with local hotels, tourism boards, convention bureaus, influencers, and businesses to keep Pursuit at the top of the Louisville "must-visit" list.
• Assist in the conceptualization and design coordination of merchandise for the Whiskey Row experience to enhance the guest "take-home" journey.

Growth & Digital Marketing

• Proactively identify new market opportunities across local, destination, and distributed regions.
• Manage the Mailchimp lifecycle, including newsletter creation and automated communications to our database of subscribers.
• Manage the Trial + Error social media ecosystem, including content strategy, posting schedules, and active community engagement.

Creative Production & PR

• Independently produce polished, on-brand marketing assets using Adobe Creative Suite or Canva when speed or budget requires "hands-on" work.
• Maintain a library of templates and act as the primary point of contact for external agencies or designers on large-scale creative projects.
• Draft and distribute press releases to media databases and industry contacts to maintain a consistent news cycle.

Qualifications

Experience:

• 4–7 years in brand management, marketing, or creative direction, ideally within the spirits (distilleries), wine, or hospitality industries.
• A background working in a creative agency or as an in-house "solo" marketer where they were responsible for high-speed content production.

Skills:

• Exceptional written and verbal communication abilities.
• Familiarity in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva for quick projects.
• Experience managing Meta Business Suite (Instagram/Facebook ads) and a working knowledge of Google Ads, Yelp, and TripAdvisor for local tourism traffic.
• Expertise in Mailchimp or similar CRM tools, including list segmentation and designing high-performing newsletters.
• The ability to switch between "distillery brand voice" for press releases and "casual enthusiast voice" for social media.
• Proven ability to manage a year-round calendar of overlapping events, award deadlines, and product launches without losing track of details.
• A strategic thinker that can take top level objectives and turn them into actionable plans.

Other Requirements:

• Flexibility to work nights and weekends based on events and other needs.
• Bachelor’s degree in Marketing, Graphic Design, Business, or Communications.

Benefits

• Competitive base salary with a quarterly bonus based on achieving goals.
• A hybrid role where presence at Pursuit Spirits locations is required two to three days per week.
• Paid time off
• Opportunity to lead and grow the marketing presence for Pursuit Spirits.
• Join a dynamic and passionate team in a rapidly growing company.

If you are a visionary storyteller, a versatile creator with a passion for building premium brands, and a savant at throwing great events, we want to hear from you. We are looking for a strategic thinker who isn’t afraid to get their hands dirty and who can push our creative direction one hour, design a high-impact campaign the next, and can put together activations with spunk. Apply today to join the Pursuit Spirits team and help us define the next chapter of Pursuit!

Pursuit Spirits is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

Pay: $70,000.00 - $85,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Happy hour
• Paid time off

Work Location: Hybrid remote in Louisville, KY 40206