Senior Brand Manager, North America Alcohol

Drive Strategic Growth and Brand Excellence

We’re seeking a dynamic and experienced Senior Brand Manager, Red Tree Beverages to help lead and grow our Alcohol Ready-to-Drink (ARTD) segment in North America - Red Tree Beverages (RTB), a firewalled indirect subsidiary of The Coca-Cola Company. As a key member of our team, you will leverage your brand management expertise to develop and execute strategies that elevate our presence in the ARTD category. This role is ideal for a creative, innovative, and highly collaborative professional with a passion for building brands and partnering with key business partners and stakeholders to drive business results.

Key Responsibilities

• Develop short and long-term business and brand plans, establishing clear objectives, growth strategies, initiatives, and performance metrics to support growth in ARTD.
• Partner with internal (e.g. R&D, Supply Chain, Commercial, Finance) and external (e.g. external alcohol companies, distributors, suppliers, agencies) stakeholders to develop new and/or improved products, packaging and programs to meet consumer needs, deliver against brand strategies and drive System value and annual and long-range business objectives.
• Co-create brand position materials leveraging right to win and reasons to believe in partnership with Commercial and Sales.
• Formulate comprehensive briefs for agencies and direct their activities to ensure creative excellence and brand consistency.
• Assist in shaping portfolio strategies across brands and categories, focusing on maximizing brand equity and market share.
• Conduct ongoing business analysis to prioritize brand-building initiatives and optimize brand budgets and investment allocations to maximize ROI and support strategic initiatives.
• Lead the development of annual brand reviews, growth platforms, and define brand roles within the ARTD portfolio
• Establish clear positioning for new offerings and entrants in the ARTD category, ensuring differentiation and relevance.
• Drive alignment on brand initiatives with cross-functional teams, including marketing, sales, technical, and alcohol partners.
• Manage projects in collaboration with external alcohol partners, agencies, field marketing, and cross-functional finance, supply chain, R&D and project management support, to ensure seamless execution and accountability.
• Present business results and insights to alcohol partners and division leadership

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of brand management experience, preferably within the beverage or alcohol industry.
• Proficiency with consumer research tools (e.g., Nielsen, IRI), and a strong understanding of consumer behavior.
• Expertise in marketing concepts, media planning, and driving increased volume and brand equity.
• Proven ability to manage and inspire agency performance and develop compelling creative briefs.
• Ability to understand revenue growth management principles and the role of marketing within those
• Experience evaluating creative concepts for strategic alignment and consumer impact.
• Demonstrated ability to prioritize consumer needs and translate insights into actionable strategies.
• Strong analytical, presentation, and project management skills.
• Excellent collaboration skills, with experience working across functions and with external partners.

What We Can Do For You:

• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
• Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.
• Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.

If you are a strategic thinker with a track record of building successful brands and are ready to make a significant impact in the Red Tree Beverages business, we invite you to apply and join our team.

Skills:

Social Media; Sustainability; Brand Strategy; User Experience (UX) Design; Experimentation; Design Thinking; Design; Influencer Marketing; Audience Engagement; Data Insights; Storytelling; Market Segmentation; Ideas Generator; Data Strategies; Creative Strategies; AI Concepts; Revenue Growth Management; Portfolio Strategies; Negotiation; Agile; System Economics; Omnichannel Interactions The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:$139,600 - $157,900

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:

Long-term Incentive reference value is a market-based competitive value for your role.