Social Media Manager

Job Summary
We are seeking a dynamic and innovative Social Media Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze social media performance to connect with our audience authentically. Your energy and creativity will drive brand awareness, foster community engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to shape our digital voice and make a meaningful impact in the fast-paced world of social media marketing.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality content including graphics, videos, photography, and written posts that resonate with target audiences and reflect our brand identity.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and optimize content performance.
• Conduct social listening to gather insights about audience preferences, industry trends, and competitor activity to inform content planning.
• Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for designing visuals and editing videos that enhance storytelling.
• Implement Facebook Advertising campaigns to increase reach and engagement while tracking ROI through Google Analytics and web analytics tools.
• Foster relationships with influencers, media outlets, and community members to amplify our messaging and strengthen brand reputation.
• Monitor social media metrics regularly to evaluate campaign success; prepare reports on key performance indicators such as engagement rates, follower growth, and website traffic.
• Collaborate with cross-functional teams including marketing, PR, and E-commerce for cohesive branding efforts.
• Proofread all content meticulously to ensure accuracy, clarity, and alignment with branding standards.

Requirements

• Proven experience managing social media platforms for brands or organizations with a strong portfolio of successful campaigns.
• Proficiency in social media management tools like Hootsuite or Buffer; familiarity with scheduling and analytics features.
• Skilled in graphic design using Adobe Photoshop and Adobe Illustrator; video editing experience is highly desirable.
• Knowledge of SEO best practices, keyword research, web analytics (Google Analytics), and digital marketing strategies.
• Strong understanding of social listening techniques to monitor brand sentiment and industry trends effectively.
• Experience in public relations activities including relationship management with media outlets and influencers.
• Ability to create engaging content tailored for diverse audiences across multiple channels while maintaining brand consistency.
• Familiarity with Facebook Advertising platform for targeted ad campaigns; experience with other paid social media advertising is a plus.
• Excellent proofreading skills ensuring all content is polished before publication.
• Passion for branding, e-commerce integration, photography skills for original content creation, and familiarity with video editing software are advantageous. Join us as a Social Media Manager if you're passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm to craft compelling narratives that captivate audiences worldwide while advancing your career in vibrant marketing environments!

Pay: $15.00 - $23.00 per hour

Work Location: In person