Head of Growth Marketing

STNDRD

Full-time

Miami, FL, USA

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About the job

Company Description

Founded by

Chris Bumstead,

STNDRD is a fast-scaling enterprise dedicated to helping individuals reach their full potential through a one-of-a-kind ecosystem. STNDRD combines a comprehensive training app, elite 1-on-1 coaching, and telehealth services. Our goal is to empower people to take control of their physical and mental well-being through personalized solutions and expert guidance.

The Role

We're looking for a Head of Growth Marketing to own our user acquisition engine from top to bottom. You'll manage paid media across channels, lead our in-house creative team, and use data to drive every decision. This is a high-ownership role — you'll be the strategic and executional force behind how we grow.

What You'll Own

  • Plan, execute, and optimize paid ad campaigns across Meta, TikTok, Google, and emerging channels
  • Lead and manage our creative team (designer + video editor), briefing concepts, reviewing output, and maintaining a rapid testing cadence
  • Own key growth metrics: CAC, LTV, payback period, and ROAS — and build dashboards and reporting to track them
  • Develop and iterate on a creative strategy based on performance data, identifying winning angles and scaling them
  • Manage the paid media budget and allocate spend efficiently across channels
  • Partner closely with product and leadership to align acquisition efforts with retention and monetization goals

What We're Looking For

  • 5–8 years of experience in performance or growth marketing, ideally at a mobile app or DTC company
  • Deep hands-on experience with Meta Ads and TikTok Ads Manager; Google UAC a plus
  • Strong understanding of mobile attribution (Adjust, AppsFlyer, or similar) and unit economics
  • Experience managing or directing a creative team, with a good eye for what makes mobile video and static ads convert
  • Comfortable working in a scrappy, fast-paced startup environment where you'll both set strategy and execute

Nice to Have

  • Experience in the health, fitness, or wellness space
  • Familiarity with App Store Optimization (ASO) or influencer/UGC partnerships
  • Experience with A/B testing frameworks and creative iteration at scale
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