Social Media Manager

About Selkie:

Selkie is an art-led fashion brand celebrated for its romantic silhouettes, whimsical storytelling, and emotionally expressive design. Founded by Kimberly Gordon, the brand has built a devoted global community through collections inspired by fantasy, nostalgia, and imagination. With a strong presence on platforms like Instagram and TikTok, Selkie continues to grow through bold visual storytelling and a passionate audience that sees the brand as more than clothing—it’s a creative world rooted in artistry, individuality, and joy.

About the role:

The Social Media Manager is responsible for driving organic revenue growth through strategic content development, organic social expansion, and influencer optimization. This role leads the planning and execution of organic marketing initiatives across social and email channels, translating creative direction into cohesive, high-performing storytelling.

The Social media manager leads structured campaign rollouts that extend the life and reach 

of brand content, ensuring each collection, event, and seasonal moment receives sustained, 

narrative driven exposure. Operating alongside the Head of Content and Growth Marketing 

Manager, this role translates creative vision into measurable business outcomes across 

organic channels. Success is defined by organic revenue lift, improved influencer ROI, and 

establishing TikTok as a scalable growth channel alongside Instagram. 

Above all, this role supports Selkie’s growth while protecting its artistic integrity and 

reinforcing its position as an art led, story driven brand in a premium space. 

Core Responsibilities:

• Develop and execute the brand’s organic content strategy across social and email, ensuring alignment with storytelling, collections, and campaigns.
• Manage day-to-day social media planning, scheduling, publishing, and growth initiatives, with a focus on Instagram and TikTok.
• Coordinate email and social campaigns to maintain consistent messaging and maximize audience engagement.
• Build and optimize influencer partnerships to enhance reach, engagement, and ROI.
• Track, analyze, and report on content performance, providing insights and recommendations to drive organic growth and stay ahead of trends.

Qualifications:

• 3+ years of experience in social media management, with working knowledge of email marketing.
• Strong understanding of Instagram and TikTok, including trends, platform best practices, and organic growth strategies; experience with Klaviyo or similar email platforms preferred.
• Proven ability to develop and execute content strategies that drive engagement, brand awareness, and organic growth.
• Strong organizational and project management skills, with the ability to manage content calendars, campaigns, and multiple deadlines simultaneously.
• Creative thinker with a data-driven, analytical mindset, able to balance bold ideas with measurable results.
• Comfortable working in a fast-paced, evolving environment and collaborating within a creative, diverse, and non-corporate team structure.

Pay Rate: 80-90K