Senior Director of eCommerce

Who We Are

o5 group is an industry leader in global fashion & apparel design with 40+ years of success across wholesale, e-comm, and marketplace. We are privately held, HQ in NYC with brand offices in CA - a dynamic portfolio of global brands committed to operational excellence in design, product development, production, sourcing, distribution & logistics. With category expertise in full-collection menswear, womenswear, childrenswear, infant toddler; we specialize in denim, outerwear, activewear, loungewear/sleepwear, trusted by top retailers.

About the Role

Reporting to the SVP, ECOM, the Senior Director of eCommerce will be responsible for driving the overall eCommerce merchandising strategy, day-to-day site operations, and consumer experience strategy for the brand’s digital business. This role combines consumer-first thinking, innovative digital strategy, and data-driven decision making to deliver a seamless and immersive online experience that strengthens brand connection and accelerates eCommerce sales growth.

You will lead the development and execution of the eCommerce business strategy while overseeing site performance, channel development, and cross-functional initiatives that support both direct-to-consumer and marketplace growth. This role requires a strong influencer who is comfortable working cross-functionally and building alignment across marketing, merchandising, finance, and technology teams to drive results in a fast-moving digital environment.

How You’ll Contribute

• Lead the long-term vision of the eCommerce strategy and consumer experience, leveraging emerging digital shopping experiences, industry trends, and evolving consumer expectations.

• Develop and execute the overall eCommerce business strategy with full P&L responsibility for the eCommerce business unit.

• Collaborate with marketing teams to present brand and product storytelling online in a compelling way that integrates with broader brand channel messaging.

• Partner cross-functionally to integrate eCommerce into broader multi-channel strategies that increase brand awareness and product visibility.

• Oversee performance and retention marketing channels to drive new customer acquisition, engagement, and customer retention strategies across D2C and marketplace businesses.

• Develop strategies to deliver financial plans including sales, margin, contribution, and inventory turns while analyzing product and category performance to drive action plans.

• Partner with Finance, Marketing, and Planning teams to forecast weekly and monthly sales, margin performance, and financial rollups.

• Lead channel development strategies, prioritizing capabilities and influencing architecture and infrastructure needs to support long-term eCommerce growth.

• Stay current with emerging eCommerce technologies and digital trends to ensure the platform remains competitive and innovative.

• Provide strategic direction to product, UX, and development teams to balance operational feasibility with delivering an elevated customer experience.

What You Bring to the Team

• 12+ years of professional experience in eCommerce, digital commerce strategy, or site operations.

• Minimum 10 years of experience leading eCommerce teams.

• Proven success managing eCommerce merchandising, digital marketing channels, and site operations in a fast-paced environment.

• Strong experience with performance marketing, retention channels, and managing digital marketing budgets.

• Expertise developing performance metrics and analyzing data to drive business decisions.

• Experience with marketing mix modeling (MMM) and marketing return on investment (MROI) analysis.

• Strong strategic and tactical understanding of the eCommerce marketplace and digital consumer behavior.

• Exceptional communication and presentation skills with the ability to lead executive-level discussions.

• Strong collaboration, project management, and negotiation skills.

• Excellent analytical ability with the capability to translate data insights into actionable strategies.

• Experience working cross-functionally with Marketing, Merchandising, Design, Finance, and Supply Chain teams.

• Experience with Salesforce Commerce Cloud preferred.

• Bachelor’s degree in a relevant field or related discipline.

Why Join o5 group

• Health Benefits: Medical, Dental, and Vision coverage.

• 401(k) + company-paid life insurance.

• Paid Time Off (PTO) + company holidays.

• Commuter benefits.

• Hybrid/flexible schedule.

• Family-oriented culture.

• Responsibility & Sustainability — at o5 group this spans economic, social, and environmental impact.