Brand Manager

Oberweis | Marketing Team | Aurora, IL

About Oberweis Dairy

Oberweis is a nearly century-old Midwest dairy brand rooted in quality, craft, and community. Headquartered in North Aurora, Illinois, Oberweis operates 40 neighborhood Ice Cream & Dairy Stores and a Home Delivery service serving families across Illinois, Indiana, Michigan, Wisconsin, and Missouri, along with distribution through grocery partners.

Known for its iconic glass-bottled milk and super-premium ice cream, Oberweis focuses on doing things the right way—using high-quality ingredients, careful craftsmanship, and a commitment to delivering a premium experience in every product and every guest interaction.

In 2024, Oberweis became part of the Hoffmann Family of Companies and is entering an exciting new chapter of growth, with continued investment in stores, home delivery, and expanding the Oberweis experience to new communities.

About Hoffman Family of Companies: The Hoffmann Family of Companies is a family-owned, multi-vertical investment/holding enterprise. They operate across hospitality & entertainment, agriculture, manufacturing, aviation & transportation, financial & professional services, marine, media & marketing, and real estate. They focus on long-term investments rather than quick flips. They focus heavily on improving the operations of acquired companies, keeping brands and legacies intact. They emphasize long-term thinking, brand protection, employee/stakeholder experience, and investments that last.

The Role

Own the day-to-day heartbeat of the Oberweis brand while helping shape where it’s going. You’ll lead creative campaign planning, manage our content calendar, coordinate social media and email execution, oversee photo and video production, and partner with our agency to drive our influencer strategy all while keeping the bigger brand picture in focus. If you’re a builder who is energized by making things happen across a quickly growing brand, this one’s for you. JLP” This role is for someone who loves building brands, thrives in a fast-moving environment, and gets energized by turning ideas into real marketing that people experience in our stores, at their door

Starting salary for this role is $75,000- $90,000 annually depending on experience

What You’ll Do

Campaign Planning & Execution

• Lead integrated campaign planning for product launches, seasonal promotions, LTOs, and brand moments from brief through post-mortem.
• Partner with Marketing and Operations teams to bring campaigns to life across social, email, web, in-store, and the drive-thru experience
• Develop clear, insight-driven creative briefs
• Ensure campaigns are executed on time, on brand, and on budget

Content Calendar & Channel Management

• Own and manage the brand content calendar, aligning across all channels and internal stakeholders
• Oversee day-to-day social media post planning, copy direction, and scheduling while maintaining a consistent brand voice.
• Manage email campaign sends end-to-end, including briefing, review, scheduling, and performance tracking
• Coordinate with internal teams and external partners to keep content flowing

Photography & Video Production

• Serve as the primary marketing point of contact for photo and video shoots, from pre-production planning and shot list development to on-set direction and asset delivery
• Partner with Creative to ensure all visual content meets brand standards and campaign objectives

Influencer Program

• Day-to-day management of Oberweis’s influencer marketing program in partnership with our agency partner
• Align influencer activations with campaign priorities, seasonal moments, and new product launches
• Review content for brand alignment, track performance metrics, and provide reporting and recommendations

Brand Strategy & Planning

• Support the development and evolution of Oberweis’s brand strategy, positioning, and messaging
• Build integrated brand and promotional calendars that bring exciting moments to life throughout the year
• Translate consumer insights, market trends, and performance data into actionable strategies
• Assist in naming, positioning, and storytelling around new items

Cross-Functional Collaboration

• Work alongside Operations, Field Marketing, and Retail teams to ensure brand consistency across all touchpoints
• Coordinate with external agencies, production partners, and vendors as needed

Insights, Performance & Optimization

• Analyze campaign results across social, email, and digital channels and share actionable insights to drive continuous improvement
• Track and report on KPIs for brand, digital, and promotional performance

Brand Stewardship

• Serve as a champion for the Oberweis brand voice, personality, and creative standards across every channel and touchpoint
• Help evolve brand guidelines and internal playbooks as the brand grows

Experience & Expertise

• 3-5 years of experience in brand management, consumer marketing, QSR/retail marketing, or CPG brand roles
• Proven experience supporting or leading brand strategy, campaign development, content programming, or product marketing
• Hands-on experience managing social media content calendars, email campaigns, and content production workflows
• Strong understanding of integrated marketing: digital, social, in-store, influencer, and brand activation
• Experience managing cross-functional projects and external agency relationships in fast-paced, high-growth environment

Skills & Attributes

• Equal parts strategic thinker and doer
• Consumer-obsessed with a genuine passion for uncovering insights that drive brand love and loyalty
• A sharp eye for content
• Highly collaborative, communicative, and energized by working across teams
• Organized, agile, and confident managing multiple projects and deadlines simultaneously
• High-energy, curious, and always looking for the next way to elevate the brand

Additional Requirements

• Experience in QSR, beverage, retail, hospitality, or consumer lifestyle brands strongly preferred
• Familiarity with social media scheduling tools, SMS and email platforms
• Experience with influencer platforms or agency-managed influencer programs a plus
• Must be in-office in North Aurora, Illinois