Director, Advocacy & Influence, L’Oréal Paris Cosmetics

Division: Consumer Products Division (CPD) Brand: L’Oréal Paris Location: 10 Hudson Yards, New York, NY Reports to: AVP, Brand Engagement Lead

Who We Are: Beauty that Moves the World L’Oréal is the world's #1 beauty company, present in over 150 markets. We are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. Our mission is to shape the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

The Consumer Products Division (CPD) In CPD, our mission is to democratize the best of beauty. As the home of L’Oréal Paris, the world’s #1 beauty brand, we create personalized experiences that make our consumers the heroes of our story. We are a team of disruptors, leveraging data and digital excellence to move the world.

Your Role: The Architect of Brand Narrative The L’Oréal Paris US Brand Engagement Team is seeking a strategic, creative, and consumer-centric leader to architect the brand engagement strategy for our Cosmetics category. You will lead a high-impact, full-funnel strategy across Paid Social, Advocacy & Influence (A&I), PR, and Events. You are an expert in the social ecosystem, with your finger on the pulse of beauty, masstige culture, and the "Next Big Thing." You will drive key KPIs (Traackr/MIM, TikTok Engagement, DBPI) to recruit new audiences and maximize our iconic customer base.

Key Responsibilities:

Strategic Influence & Social Ecosystem Management:

• A&I Strategy: Architect and execute a "best-in-class" Advocacy & Influencer strategy to drive brand love, awareness, and conversion for all new launches and pillars.
• 360° Go-To-Market: Lead influencer initiatives within the brand’s GTM plans, from initial strategy to activation and Traackr reporting.
• Community Building: Identify and nurture relationships with emerging creators while scaling our nano/micro-influencer "Always-On" strategy to maximize advocacy.
• Negotiation & Contracting: Oversee influencer contracting and briefing in partnership with Legal and 3rd-party agencies.
• Social Commerce: Lead the management and execution of TikTok Shop and affiliate programming to drive immediate conversion.

Integrated Brand Engagement:

• Paid & Organic Synergy: Align paid social campaigns with organic and earned activations to ensure cohesive, high-impact storytelling across all platforms (TikTok, Meta, YouTube, Pinterest, Snapchat).
• DMI Alignment: Partner with the Global DMI to ensure US activations maintain the core brand DNA in creator selection and content.
• Insights to Action: Analyze CDMO/COE reports to share competitive insights and refine strategies based on consumer-focused data and beauty trends.

Events, Tentpoles & PR Excellence:

• Event Strategy: Lead the creation of unique, high-impact experiences (Influencer trips, category events) that fuel advocacy and build brand equity.
• Production Oversight: Manage production partners, attendee lists, and ROS, ensuring flawless execution and high ROI.
• PR Lead: Serve as the day-to-day communications lead, overseeing media pitching and editor unveils for new launches.

Operational Excellence:

• P&L Management: Strategic oversight of the Brand Engagement budget, including product forecasting, PO tracking, and finance collaboration.
• Data Integrity: Lead the Onefluence Data Integrity Project to ensure rigorous measurement of all activations.

What We Are Looking For:

• Experience: 8-10 years of experience in social media marketing, influencer marketing, PR, and event strategy.
• Platform Expertise: Deep knowledge of the social landscape (TikTok, Meta, YT, etc.) and social commerce/affiliate models (TikTok Shop, LTK).
• Analytical Rigor: Ability to translate social analytics and Traackr data into actionable business plans.
• Communication: Exceptional written and oral communication skills; an expert at articulating high-level presentations to senior leadership.
• L’Oréal Competencies: A proven Entrepreneur, Integrator, and Strategist who thrives in a fast-paced, matrixed environment.

What We Offer:

• Salary Range: $145,400 - $210,800 (Actual compensation depends on geographic location, experience, and skill level).
• Competitive Benefits: Medical, Dental, Vision, 401K, and Pension Plan.
• Hybrid Work Policy: 3 Days in Office, 2 Days Work from Home.
• Beauty Perks: VIP Access to L’Oréal’s Internal Shop, product stipends, and monthly mobile allowance.
• Future Growth: World-class learning and mentorship programs to accelerate your career.

Are you ready to move the world? Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

Diversity, Equity & Inclusion at L’Oréal We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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