Senior Brand Marketing Manager — North America

Department: MarketingLocation: New York, NY (Manhattan HQ)Type: Full-TimeReports to: North America GM and Chief Operating Officer (COO) WHO WE ARE Venum is the #1 combat sports brand in the world, trusted by elite athletes and worn across the UFC, boxing, MMA, Muay Thai, BJJ, and training communities worldwide. Our products are built for performance, authenticity, and athletes who live the fight game.

As Venum continues to expand its North American headquarters in New York, we are building a world-class marketing organization to support the next phase of our growth. Our strategy combines authentic athlete storytelling, performance-driven digital marketing, and strong retail partnerships to drive brand visibility, customer engagement, and commercial success across North America.

Venum is entering a new chapter of growth with expansion across Combat Sports, Boxing, Team Sports, Football, and performance categories, and the Senior Brand Marketing Manager will play a central role in shaping how the brand shows up across the market. WHO WE ARE LOOKING FOR We are hiring a Senior Brand Marketing Manager to lead the brand strategy and execution for Venum across North America.

This role will oversee brand campaigns, product launches, athlete storytelling, partnerships, and marketing activations that reinforce Venum’s leadership in combat sports while supporting the brand’s expansion into new categories.

The Senior Brand Marketing Manager will work closely with the E-Commerce Director, Digital Marketing Manager, category leaders, and the global marketing team to ensure brand consistency and strong market impact across all channels.

This role requires a strategic thinker who can also execute — someone who understands how to balance brand storytelling with commercial results. WHAT YOU’LL WORK ON***Brand Strategy & Positioning Lead the development and execution of the North America brand marketing strategy.

• Ensure Venum maintains its leadership position in Combat Sports while supporting expansion into Team Sports, Football, and new performance categories.
• Define brand positioning and messaging frameworks that align with Venum’s global identity while resonating with the North American consumer.
• Ensure consistency of brand expression across digital channels, retail partners, athlete partnerships, and events.

Campaign Development & Execution* Lead the planning and execution of brand campaigns supporting product launches, athlete partnerships, and seasonal initiatives.

• Work closely with the creative team to develop compelling storytelling and campaign assets across:
  • Digital platforms
  • Social media
  • E-commerce
  • Retail activations
  • Athlete-driven content
• Manage campaign timelines and ensure seamless coordination across internal teams.

Athlete & Partnership Marketing* Support brand visibility through athlete partnerships across: + MMA + Boxing + Muay Thai + BJJ + Team Sports categories

• Work with internal teams to activate athlete relationships through campaigns, content, and product storytelling.
• Ensure partnerships deliver strong brand visibility and measurable impact.

Product Launch Marketing* Partner with product, merchandising, and e-commerce teams to plan and execute marketing strategies for new product launches.

• Ensure product launches are supported by clear messaging, coordinated marketing efforts, and strong storytelling.
• Align launch strategies across Venum.com, retail partners, and social channels.

Community & Event Activation* Lead brand presence at key industry events, fight weeks, tournaments, trade shows, and community activations.

• Support grassroots engagement with gyms, athletes, and combat sports communities across North America.
• Ensure Venum maintains a strong physical presence in the fight ecosystem.

Cross-Channel Collaboration* Work closely with: + E-Commerce Director + Digital Marketing Manager + Product and Category teams + Creative and content teams + Sales and retail partners

• Ensure marketing initiatives support commercial objectives across DTC, Retail, and wholesale channels.

Performance Tracking & Insights* Define brand KPIs and track performance across campaigns and initiatives.

• Analyze brand engagement, campaign results, and market trends to improve future marketing strategies.
• Provide leadership with regular updates on brand performance and market opportunities.

WHO YOU’LL WORK WITH* North America GM

• Chief Operating Officer (COO)
• E-Commerce Director North America
• Digital Marketing Manager
• Product and Category teams
• Creative and content teams
• Global Marketing team
• Athlete and partnership teams

WHAT YOU BRING* 7+ years of experience in brand marketing, sports marketing, or consumer brand marketing.

• Experience working with sports, performance apparel, lifestyle, or consumer brands strongly preferred.
• Strong understanding of brand storytelling, campaign development, and athlete or influencer marketing.
• Experience collaborating with cross-functional teams including product, digital marketing, and sales.
• Ability to manage multiple marketing initiatives simultaneously.
• Strong leadership, organizational, and communication skills.
• Analytical mindset with the ability to translate marketing insights into strategic recommendations.

WHAT SUCCESS LOOKS LIKE* Venum’s brand visibility and cultural relevance continue to grow across North America.

• Marketing campaigns effectively support product launches and athlete partnerships.
• Strong alignment between brand storytelling and commercial performance.
• Venum maintains leadership in combat sports while successfully expanding into new categories.
• Marketing initiatives consistently deliver measurable impact on brand engagement and revenue growth.

WHY VENUM* Work for the #1 combat sports brand in the world

• Be part of building Venum’s North American headquarters in New York
• Collaborate with elite athletes and global partners
• Play a central role in shaping the brand’s next chapter of growth

COMPENSATION & BENEFITS

This role will be compensated with a good-faith pay range of $140,000–$170,000. This range represents the minimum and maximum base pay the company reasonably expects to offer for this role at the time of posting. Final base pay will depend on several factors, including the applicant’s qualifications, relevant experience, education, certifications or professional licenses, and overall performance throughout the interview process.

This role may offer the following benefits: medical, vision, and dental insurance, life insurance, disability insurance and a 401(k) matching program. This role may also be eligible for an annual performance-based bonus award. This role includes paid personal time off and 14 paid company holidays. Venum offers paid sick time in accordance with all applicable state and federal laws.

The Company is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment and do not discriminate on the basis of race, color, religion, creed, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, age, disability, pregnancy, childbirth or related medical conditions, reproductive health decisions, marital or partnership status, military or veteran status, genetic information, arrest or conviction record (consistent with the New York City Fair Chance Act and applicable law), domestic violence victim status, or any other characteristic protected by federal, state, or local law. The Company prohibits discrimination, harassment, and retaliation of any kind and is committed to maintaining a workplace where all individuals are treated with respect and dignity.

A job description for this position is available and has been provided as part of the job posting. The duties and responsibilities described in the job description are intended to outline the general nature and level of work expected for this role and may be modified by the Company as needed based on business requirements. The job description does not limit the Company’s ability to assign or reassign duties, responsibilities, or reporting relationships, and may be updated from time to time to reflect changes in the role or the needs of the business.